Articles
Tag: chelsi nakano
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Three Big Data Rules to Live By
The Internet walks into a [karaoke] bar: “Every breath you take, every move you make...I’ll be watching you. ” In today’s increasingly connected world, practically everything we do creates an electronic record.
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Altimeter: Content Marketing is Key to Converged Media Imperative
This year “convergence” is becoming much more than just a buzzword, particularly in the world of content marketing. As a recent report from Altimeter Group explains, three previously distinct channels are now merging to produce increasingly necessary hybrids. The Media Trifecta The report, “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media,” begins by defining these
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Word of Mouth: Content Marketers' New Best Friend
In addition to a seemingly countless number of other changes, social media usage has lent the volume and visibility needed to include peer-to-peer recommendations in today’s lineup of viable content marketing strategies. In fact, because many (if not all) of today’s marketing shifts are consumer-centric, word-of-mouth (WOM) could very
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Project Portfolio Management (PPM) Brings Opportunity to CIOs in 2012
Call it what you like -- SharePoint, Intuit, Central Desktop -- project portfolio management is here to stay. A few months ago, Gartner predicted that the role of Project Portfolio Management (PPM) would begin to evolve from just managing business projects to managing value and change.
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