Articles
Tag: chad white
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What's Your Digital Customer Experience Strategy for Out-of-Stock Products?
Brands need a multi-pronged approach that spans web, messaging, infrastructure and loyalty to handle out-of-stock products.
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5 Truths About Inactive Email Subscribers
Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time? That is the question.
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5 Ways to Generate More Loyalty and Email Signups
The sunsetting of third-party cookies is putting added pressure on marketers to grow their email subscriber and loyalty member audiences.
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6 Ways to Review and Improve Your Automated Marketing Emails
Here are six ways you can take care of your automated campaigns so they do the best job of taking care of your prospects and customers.
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5 Digital Marketing Takeaways From the 2021 Holiday Season
Many of the challenges of the 2020 holiday season repeated in 2021. Here are some lessons from both to improve future results.
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7 Burning Questions About Email Unsubscribes
Seven questions about email unsubscribes that are at the heart of devising wise practices to protect your list and your reputation.
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13 Inclusive Design Changes to Increase Your Digital Marketing Engagement
To engage a broader audience, consider incorporating these inclusive design best practices into your marketing campaign planning.
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10 Common Email Marketing Mistakes That Are Easy to Fix
Companies regularly struggle with these 10 email marketing mistakes because they're unaware of the issue or of how easy the fix is.
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The Fold in the Inbox: Hard Line, Soft Line, Imaginary Line?
Whether the fold is a hard line or soft line is up to marketers and their email design. However, the smart strategy is to design like it’s a soft line.
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Email Marketing’s Increasing Role as Third-Party Cookies Disappear
Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
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7 Factors That Determine Email Deliverability
While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors.
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