Articles
The highly-watched tech show runs from Jan. 5-8 and promises to be even larger than CES 2022. Keep coming back for real-time updates based on the latest news.
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Customer experience can make or break a business. Learn why CX matters, how to measure it and seven ways to improve it.
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Metaverse-as-a-service enters the fray, LinkedIn launches a virtual platform, Miro raises $400M, OpenText integrates Documentum with Salesforce and more news.
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It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?
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Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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The customer effort score is a business-critical metric and a key indicator of customer loyalty and retention. Improving it should be top of mind.
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We dig into some common Voice of the Customer templates and how CX practitioners approach collecting their customers' feedback.
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This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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Customer experience professionals have a variety of metrics to measure the experience of customers and prospects but should they also invest in the CES metric?
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While CES remains a great forum for consumer tech and gadgets, what exactly does it mean for businesses?
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The one thing all of these metrics share in common? An unwavering commitment to customer needs.
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Several products exhibited at CES 2018 proved that cool technology can also be purposeful.
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"Customer-based measures are important, but they must be translated into measures of what the company must do internally to meet its customers’ expectations" ― David P. Norton
In a recent study, Econsultancy found that while most marketers list personalizing messaging and measuring impact as “very important to growth,” only 10
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Digital marketing has reached the point in its evolution where we know what the best practices are: A seamless omnichannel strategy, an emphasis on customer experience and the use of social media to co-create the brand with the customer, to name a few.
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