Articles
Tag: ces
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A Guide to Understanding, Evaluating and Optimizing CX
Customer experience can make or break a business. Learn why CX matters, how to measure it and seven ways to improve it.
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Metaverse-as-a-Service Enters the Fray, LinkedIn Adds an Events Platform & More News
Metaverse-as-a-service enters the fray, LinkedIn launches a virtual platform, Miro raises $400M, OpenText integrates Documentum with Salesforce and more news.
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How Do You Make Customer Effort Score Data Actionable?
It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?
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A Look at Customer Effort Score and How It Can Help Build Better CX
Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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4 Ways To Improve Your Customer Effort Score
The customer effort score is a business-critical metric and a key indicator of customer loyalty and retention. Improving it should be top of mind.
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Common Ways CX Practitioners Use Voice of the Customer Templates
We dig into some common Voice of the Customer templates and how CX practitioners approach collecting their customers' feedback.
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6 KPIs to Measure the Omnichannel Customer Experience
This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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Why You Should Care About the Customer Effort Score
Customer experience professionals have a variety of metrics to measure the experience of customers and prospects but should they also invest in the CES metric?
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CES 2019: Weeding Through the Tech Haze to Uncover Business Value
While CES remains a great forum for consumer tech and gadgets, what exactly does it mean for businesses?
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5 Customer Experience Success Metrics That Never Disappoint
The one thing all of these metrics share in common? An unwavering commitment to customer needs.
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Cool Tech Finds Its Purpose
Several products exhibited at CES 2018 proved that cool technology can also be purposeful.
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Are Your Customer Metrics Making an Impact?
"Customer-based measures are important, but they must be translated into measures of what the company must do internally to meet its customers’ expectations" ― David P. Norton In a recent study, Econsultancy found that while most marketers list personalizing messaging and measuring impact as “very important to growth,” only 10
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Artificial Intelligence, Virtual Reality and the Future of Digital Marketing
Digital marketing has reached the point in its evolution where we know what the best practices are: A seamless omnichannel strategy, an emphasis on customer experience and the use of social media to co-create the brand with the customer, to name a few.
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How Automotive Industry Strategy Is Influencing CX
As a child, I looked forward to the annual Chicago Auto Show for midyear vehicle changes among the car brands. As I grew older, I saw a significant change: The event morphed from spring preview of new cars to a period of tech announcements. The Detroit show, rechristened the
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