Articles
Tag: cdp (page 5)
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What Does the Arrival of Enterprise Players Mean for the CDP Market?
The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
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What Do Businesses Need in an Ecommerce Platform Today?
Easy integrations, fraud protection, secure online payment options, social selling: just a few of the things to look for in an ecommerce platform.
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7 Customer Data Platform Implementation Tips
Make the most of the promise of CDPs by taking a team-based approach to implementation that analyzes data infrastructure and identifies use cases.
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4 CDP Case Studies: Openprise, Tealium, Segment, mParticle
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
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Using a CDP as a CRM Misses the Point – and the Potential
CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
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Sidestep Common CDP Traps With the Right Focus and Priorities
Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
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6 Ways to Improve Your CDP Data Strategy
In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP.
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What Happens When a DXP Has a Customer Data Platform at Its Foundation
A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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Surviving or Thriving? 4 Ways a CDP Promotes Business Growth in Critical Times
Centralizing customer data has numerous benefits for organizations, regardless of whether or not a global pandemic is in our midst.
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Beyond CDP or Bust: The Looming CDP Reality
Despite the high level of interest, the future for the basic CDP may not be as bright as it seems.
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Developing CDP Use Cases: A Guide for Marketers
A good use case provides specificity that is crucial when choosing among customer data platforms.
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Choosing a CDP? Don't Miss These Red Flags
Choosing a CDP is often a time-consuming and costly endeavor, that needs to be done right the first time. We asked experts to share the red flags to watch for.
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Will the CDP Industry See 70% Consolidation by 2023?
Gartner predicts that by 2023, the CDP market will have consolidated by 70%. Here's what they think will happen.
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