Articles
The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
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Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
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Easy integrations, fraud protection, secure online payment options, social selling: just a few of the things to look for in an ecommerce platform.
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Make the most of the promise of CDPs by taking a team-based approach to implementation that analyzes data infrastructure and identifies use cases.
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How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
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CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
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Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
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In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP.
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A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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Centralizing customer data has numerous benefits for organizations, regardless of whether or not a global pandemic is in our midst.
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Despite the high level of interest, the future for the basic CDP may not be as bright as it seems.
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A good use case provides specificity that is crucial when choosing among customer data platforms.
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Choosing a CDP is often a time-consuming and costly endeavor, that needs to be done right the first time. We asked experts to share the red flags to watch for.
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Gartner predicts that by 2023, the CDP market will have consolidated by 70%. Here's what they think will happen.
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