Articles
Tag: cdp (page 3)
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Doubling Down on Customer Identity Management
Customer data platforms help businesses deliver on customer expectations by bridging internal data silos. Some points to consider when exploring CDP options.
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Innovate, Pivot or Stay the Course: How Customer Experience Responds to Disruption
Businesses typically respond to disruption in one of three ways: innovate to lead, pivot to leverage new opportunities, or stay the course.
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Zoom Acquires Five9, Qualtrics Acquires Usermind and More CX News
In this edition of the CX and marketing Newsbyte, Zoom acquires Five9, Qualtrics acquires Usermind, DemandScience acquires the Airborne app and news.
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Tealium Announces Functions, Northpass Integrates with HubSpot & More CX News
Tealium introduces functions, Northpass integrates with HubSpot CRM, and more customer experience software news from around the CX and marketing industry.
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Why Is Marketing Personalization So Hard?
While many marketers see personalization as the way forward, the challenges getting there can be daunting.
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Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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Should You Build or Buy Your CDP?
The choice of whether to buy a pre-packaged CDP or build your own isn't so simple.
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Talkdesk Deepens Microsoft Integrations, Adobe Summit Announcements & More News
In this week’s CX newsbyte, Microsoft and Talkdesk deepens contact center integration, Adobe shares announcements from Adobe Summit and more.
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Has the Rise of the CDP Changed How Companies Use CRMs?
How has the adoption of CDP platforms affected the use of CRM platforms?
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Adobe Announces CDP Built for First-Party Data
Major brands, in partnership with Adobe, are set to deliver personalized customer experiences via Adobe Real-Time CDP, without the use of third-party cookies.
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After a Decade of Digital Experience Software Acquisitions, What's Next for Adobe?
Adobe Summit is being held this week, and we've got an analysis of the latest advancements in its digital customer experience software stack.
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Now You See Me, Now You Don’t: Navigating the Cookie-less World
The demise of third-party cookies is neither sudden nor of recent origin. Marketers need to act now to forge a new path.
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Do CDPs Really Make Marketers Independent of IT?
CDPs promised to make marketers free from over-reliance on IT. Did they ever deliver on this promise?
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Customer Data Platforms: Caveat Emptor
One thing is clear: CDP initiatives are as important as they are complex.
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