Articles
Keeping your retail brand competitive is a constant challenge in touch economic times. Customer data management plays an even bigger role today.
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Treasure Data has partnered up with Sinch to create customer experiences across multiple channels.
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CX Decoded caught up with Tony Byrne of Real Story Group to discuss the evolution of Customer Data Platforms and how marketers are using the software.
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Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it.
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This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
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Catching up on the news of the week in customer experience and digital marketing software circles, leading with a large investment for BlueConic.
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A profile of TA Digital CTO Ali Alkhafaji, PhD — one of CMSWire's top contributors of 2021.
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Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide.
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Are CRMs stepping up to B2B needs?
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This article will look at the ways AI-based CDPs provide the customer with a better experience along the entire customer journey.
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Why a more modular approach to first-party data benefits marketing and data teams alike.
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Many of the lessons learned and predictions for 2022 have origins in areas that we should have already been focusing on.
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Customer data platform Treasure Data announced it's secured $234 million in funding earlier this month -- now looking toward global growth moving forward.
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