Articles
Tag: cdp
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Should You Unbundle Your CDP?
Why a more modular approach to first-party data benefits marketing and data teams alike.
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TRUE: Marketers Should Have Seen This Coming
Many of the lessons learned and predictions for 2022 have origins in areas that we should have already been focusing on.
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Treasure Data Wraps up Largest-Ever CDP Funding Round
Customer data platform Treasure Data announced it's secured $234 million in funding earlier this month -- now looking toward global growth moving forward.
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How Customer Data Platforms Can Benefit the Call Center
CDPs can provide customer service reps a complete view of their customers, allowing the business to improve retention rates, reduce churn, and improve loyalty.
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Use CDPs and CRMs Together for Optimal Customer Experience
The question of CDP vs. CRM is often posed as an either/or scenario. I argue you need both/and to deliver optimal customer experience. Here's how.
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Treasure Data Nets $234M, Idomoo Lands on HubSpot Marketplace & More News
Covering the hot news of the week in customer experience and digital marketing software.
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Marketing Platform Simon Data Announces New Product Offerings
Simon Data announced the launch of two new products last week: Simon Journeys, and Simon Mail.
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ICYMI: Fall 2021 Marketing Conferences, Ready for the Vaccine Mandate?
Catching up on all the top stories from CMSWire from the previous week, including Jamstack developments and inside customer data platforms.
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How a CDP Can Optimize Customer Lifecycle Management
Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time.
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Coveo and VHT Make Acquisitions, HubSpot Updates Its Suite & More CX News
Covering the news of the week in customer experience and digital marketing software news, leading with Coveo's acquisition of Quibit.
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How the Customer Data Platform Industry Reconfigured During COVID
One of the main changes the pandemic has had on the industry is the types of CDP platforms that are being adopted and deployed.
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Moz Releases SEO Tool, Blueshift Updates Customer Data Platform & More CX News
Moz releases new SEO tool, Blueshift updates customer data platform (CDP) and more CX news
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What Is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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Intuit Acquires Mailchimp for $12 Billion, D4t4 Updates Celebrus CDP & More CX News
Intuit acquired Mailchimp for $12 billion in a big boost for email marketing software, leading our news roundup in CX for the week.
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