Articles
Tag: cdp
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Treasure Data, Sinch Partner for Personalized, Omnichannel Customer Interactions
Treasure Data has partnered up with Sinch to create customer experiences across multiple channels.
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CX Decoded Podcast: Customer Data Platform Tech Realities With Tony Byrne
CX Decoded caught up with Tony Byrne of Real Story Group to discuss the evolution of Customer Data Platforms and how marketers are using the software.
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Understanding the Key Components of a Customer Data Platform
Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it.
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MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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Will Microsoft Customer Experience Platform Compete in the CX World?
Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
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Vista Equity Partners Invests in BlueConic, ActiveCampaign Adds Apps and More News
Catching up on the news of the week in customer experience and digital marketing software circles, leading with a large investment for BlueConic.
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2021 Contributors of the Year: Ali Alkhafaji
A profile of TA Digital CTO Ali Alkhafaji, PhD — one of CMSWire's top contributors of 2021.
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Do You Need Customer Journey Orchestration?
Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide.
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Are CRM Solutions Keeping Pace With Industry Needs?
Are CRMs stepping up to B2B needs?
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Using AI-Based CDPs to Improve the Customer Experience
This article will look at the ways AI-based CDPs provide the customer with a better experience along the entire customer journey.
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Should You Unbundle Your CDP?
Why a more modular approach to first-party data benefits marketing and data teams alike.
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TRUE: Marketers Should Have Seen This Coming
Many of the lessons learned and predictions for 2022 have origins in areas that we should have already been focusing on.
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Treasure Data Wraps up Largest-Ever CDP Funding Round
Customer data platform Treasure Data announced it's secured $234 million in funding earlier this month -- now looking toward global growth moving forward.
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How Customer Data Platforms Can Benefit the Call Center
CDPs can provide customer service reps a complete view of their customers, allowing the business to improve retention rates, reduce churn, and improve loyalty.
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