Articles
Tag: cdo
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CIOs Warm to the Chief Data Officer
CIOs historically viewed CDOs as yet another bureaucrat who would gum up the works. This attitude has since changed — and for good reason.
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Why CIOs Need a Data Readiness Strategy
Getting one’s data house in order is not easy. But the work is valuable for your enterprise and business counterparts.
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Does Your Company Need a Combined Chief of Data and Analytics?
There are key differences between a chief analytics officer and chief data officer, but some organizations have combined them.
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Chief Data Officer: Blossoming Executive or 'Unsettled Role'?
As data becomes central to business operations, the role and responsibility of the chief data officer grows alongside it.
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Chief Data Officer Enters v4.0: What Does That Mean?
The workplace is using increasing amounts of data to run applications and achieve business goals. As a result, the role of chief data officer is evolving.
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Chief Digital Officers Can Help End the Marketing-Web Team Tug of War
A successful online business needs to focus on conversion rates and sales, and on improving page load times and avoiding site slowdowns.
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The Rise of the Chief Data Officer
The chief data officer (CDO) position continues to gain importance within organizations.
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Strategic Vision From Today's Chief Digital Officers (CDO)
We caught up with three CDOs to find out how they define their role and their goals for 2018.
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More Digital Business = More Chief Digital Officers
Companies promoted at least 11 chief digital officers (CDOs) to CEO last year. It marks the third straight year more CDOs rose to the top of their organization. David Mathison, CEO of the CDO Club and CDO Summit, shared those numbers with CMSWire after NIKE Inc. promoted Adam Sussman from
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NYS's CDO: Our Job Is Putting People First
Talk about a big responsibility: When Rachel Sterne Haot was hired as New York State's Chief Digital Officer last year, Gov. Andrew M. Cuomo gave her the job of taking the Empire State's "digital presence to the next level.
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Internet Fake Out: The Clickbait and Ad Fraud Explosion
Do you ever log on the Internet and think: Wow, there's a lot of crap in here? You're not alone. Millions of salesmen are competing for your time -- and there are many tricks to the clicks. In fact, the Great Fake Internet is growing as ad fraud and clickbait
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CDO Roadmap: Craft Strategy, Avoid New-Tool Tsunami
2014: The year of digital? That wouldn't be accurate since we are well into the era of digital. But it's here -- and today we share insight from one of digital's biggest fans, David Mathison, the curator for the Chief Digital Officer Summit. As we embark on the next
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The Future of Digital Marketing: 8 Trends
The success of today's marketing organizations is largely driven by their adoption of digital technologies to transform the business.
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Forrester Report: Do We Need Chief Digital Officers?
Why do organizations need chief digital officers (CDOs)? Or, better phrased: do organizations need chief digital officers ? “Not all organizations do,” Martin Gill, vice president and principal analyst for Forrester Research, told CMSWire.
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