Articles
If consumer data is your product, you're doing personalization all wrong.
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Despite the vast amounts of data companies collect, there’s often not enough of the right data to train algorithms. Enter synthetic data.
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Design thinking can help prevent any digital transformation project from missing the mark.
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Legacy systems can be like old friends: they may walk a little slower and need to rest more often, but they still have your back when you need them.
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How do companies go about improving customer service, and subsequently customer experience? It begins with understanding the new customer profile.
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