Articles
Tag: brick-and-mortar
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Investment in Digital In-Store Experiences Gains Traction
Retailers are continuing to invest in their digital platforms and strategies, with a new focus on incorporating in-store digital experiences.
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Are Supply Chain Shortages Damaging Your Brand's Customer Experience?
Logistical interruptions are causing supply chain shortages across multiple industries. What can brands do to keep customers happy in these circumstances?
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Marketers: Are You Ready for the New Crowd?
We went into quarantine making fast changes, and we’ll come out the same. Marketers' task is to identify recent digital practices that made our lives easier.
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Refine Your Customer Experience With These 3 Strategies
As traditional retailers stage a comeback, how will it influence the customer experience?
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Online? In-Store? Get Ready for the Era of Phygital Shopping
The line – however slim – that existed between in-store and online retail experiences was eliminated during the COVID-19 pandemic.
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Why Your Next Pop-Up Event Should Have a Tailored Business Plan
You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan.
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How Brick and Mortar Brands Plan To Ease Shoppers Back Into Stores
Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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Omnichannel Retail Hit the Tipping Point This Holiday Season
We’ve seen the trend toward digital and omnichannel shopping grow steadily over the past several years, but COVID-19 has greatly accelerated this evolution.
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Meet Your Customers Where They Are With Location-Based Data
Brands have been using location-based data for years to improve customer experience. Here's how.
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Meeting Customer Needs This Holiday Season
This could be one of the most challenging holiday seasons in memory for retailers with brick-and-mortar operations.
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When Online and In Person Meet: The Challenges of Takeout and Curbside Pickup
While it’s great to see more and more brands adopting omnichannel initiatives, they come with their fair share of challenges.
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5 Ways Elite Brands Are Setting the New Standard for Customer Experience
In today’s experience economy, putting customers at the center of your business is no longer a competitive differentiator — it’s a requirement.
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How Retailers Can Tackle 3 Big Data Challenges
Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
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