Articles
Tag: branding
-
Parrotheads and Margaritaville: A Case Study in Lifestyle Brand Building
Jimmy Buffet can teach us all about becoming a lifestyle brand. Can you adopt the Margaritaville playbook for your brand?
Continue reading...
-
Is Your Brand Effectively Marketing With YouTube?
Are you tapping into YouTube's potential to connect with current and prospective customers?
Continue reading...
-
Marketing Messages Must Stand Out in Twitter's 'Sea of Same'
Has your brand fallen into the abyss that is Twitter? Boost your presence with a fresh social media marketing strategy.
Continue reading...
-
Great Brands Respect Their Customers: 3 Rules to Keeping it Authentic
Today’s consumers are spending consciously and increasingly seeking out brands that actively support causes that align with their own personal values.
Continue reading...
-
CX Decoded Podcast: Are Customers Truly Connected to Your Brand?
In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
Continue reading...
-
This Brand Is Your Brand: Or Is It?
Does a brand still own a product after purchase?
Continue reading...
-
How Has Brand Culture Changed in the Post-COVID World?
Now that vaccinations are commonly available and lockdowns are rare, how has brand culture changed in the post-COVID world?
Continue reading...
-
5 Questions to Ask in Building a Customer Experience Strategy for 2022
All of a company’s CX efforts, from different programs to team building to execution, start with it’s CX strategy.
Continue reading...
-
B2B Marketing Fundamentals: Company and Product Names and Descriptions
Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive.
Continue reading...
-
'Positioning for Advantage': A Blueprint to Grow Brand Value
A new book by Kimberly Whitler argues companies should place as much emphasis on branding as on creation of the product or service they sell.
Continue reading...
-
What Is Customer Loyalty and Retention (And 3 Tips for Improvement)
Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things.
Continue reading...
-
What Brand Marketers Can Learn From Personal Brands
It doesn’t matter if you’re a massive corporation or a lone individual, you always want to consider your brand.
Continue reading...
-
4 Ways Sustainability Affects the Customer Experience
When sustainability becomes part of a brand’s culture, it becomes a point of differentiation, a core value, and it has a large impact on customer perception.
Continue reading...
-
Where Does Competitive Response Fit in Your Marketing Strategy?
Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.
Continue reading...
