Articles
Has your brand fallen into the abyss that is Twitter? Boost your presence with a fresh social media marketing strategy.
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Today’s consumers are spending consciously and increasingly seeking out brands that actively support causes that align with their own personal values.
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In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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Does a brand still own a product after purchase?
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Now that vaccinations are commonly available and lockdowns are rare, how has brand culture changed in the post-COVID world?
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All of a company’s CX efforts, from different programs to team building to execution, start with it’s CX strategy.
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Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive.
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A new book by Kimberly Whitler argues companies should place as much emphasis on branding as on creation of the product or service they sell.
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Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things.
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It doesn’t matter if you’re a massive corporation or a lone individual, you always want to consider your brand.
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When sustainability becomes part of a brand’s culture, it becomes a point of differentiation, a core value, and it has a large impact on customer perception.
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Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.
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Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising.
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The personality that is infused into a brand’s communications is often counter to the message the brand is trying to get across.
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