Articles
Tag: brand management (page 2)
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Brandworkz Updates Brand Management Platform to Version 5.1.2
Brand management software and DAM provider, Brandworkz has released version 5.1.2 of its software which now boasts improved speed and functionality.
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Control Your Brand Assets Without Disrupting the Customer Experience with SYNQY
For as much as digital media has evolved, marketing behaviors have remained the same. That is, we’re still quite obsessed with driving traffic back to our websites even though that often means disrupting the customer experience.
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How is Digital Asset Management Like a Cocktail? It's All About Balance #DAMNY
When is a digital asset management system like a good mixed drink? When it’s optimally integrated with other systems that act as complementary liquids do in a fine cocktail.
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Goodbye, DAM Silos. Hello, Global Scale and Added Value #DAMNY
It’s hard to find anyone who brags about how many departmental silos they have, but, as noted by the Keynote Panel at the Henry Stewart DAM conference this week at the New York Hilton, plenty of silos still exist in companies managing digital assets.
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Forrester Report Examines Brand Building in the 21st Century
How well are marketers building a 21st Century brand -- and what are the best approaches? A new report from industry researcher Forrester Research aims to find out. The report, "Benchmark Your Brand Building Capability," surveyed selected marketing leaders to get a sense of how well they were
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Vyre On Brand 2.4 Supports HTML5 Video, Multi-Brand Asset Management
Vyre has announced the launch of On Brand 2.4, the newest version of their Brand Asset Management (BAM) Solution.
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eMarketer Report Highlights Importance of Brand Advocates
One of the biggest values of social media for brands is the increased influence of “brand advocates.” A new report from eMarketer focuses on how to leverage and amplify their influence.
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Customer Experience: Serving the Customer, Building the Brand
As customers become more powerful, organizations need to become more flexible and responsive. “Yes, consumers are more demanding, time-starved, informed and choice-saturated than ever-before (we know you know),” the Trendwatching article entitled "Servile Brands" states. “For brands to prosper, the solution is simple though: turn servile.
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Get Recognized: Search Results Contribute to Brand Awareness
Have you ever wondered if there was a correlation between where your brand appears in organic search results and its impact on brand awareness? Well, you’re in luck. Recently Conductor announced the results of a new research study examining this.
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Social Media Campaigns Don't Match Consumer Engagement Patterns
What are you doing to improve digital campaign performance? A new study aims to help you apply best practices to your online marketing processes.
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You've Got Klout: 'Brand Squads' Give Influencers Credit for Brand Engagement
It’s time to take your brand’s influencers by the horns. That’s what the folks at Klout are indicating, anyway. This week it's announced Brand Squads, currently in beta, which allow Klout to give influencers a place to be recognized and have an impact on the brands they care about
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Digital Asset Management Streamlines School Spirit
When people think about the institutional challenges faced in higher education, they might consider graduation rates, diversity, research and fundraising.
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Dachis Announces Social Performance Monitor to Help Business Track Brand Impact
Back in September, the Dachis Group introduced us to its Social Business Index -- a tool based on deep big data analysis of a company’s global engagement designed to provide companies with insight on optimizing their social spend.
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A Look Back at Social Media Marketing in 2011
In 2011, social media marketing not only was a sum of its individual parts, but also a force to be reckoned with as far as social business initiatives were concerned.
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