Articles
Tag: brand loyalty
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Is Music the Ultimate Community Experience Connector? I’d Hit Play on That Track
Discover how generating experience nostalgia can drive customer loyalty for brands.
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CX Trends in 2023 to Win Customers Over
Amidst a decade of unimaginable lows, record highs and everything in between, CX has been a constant in business success.
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What You Should Know About Nostalgia Marketing
Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories.
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The ROI of Investing in Customer Service Training
When you manage customers' questions and problems well, they reciprocate by coming back, spending more and becoming loyal to the brand.
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Building Powerful Customer Connections: Wharton's Americus Reed on Identity Loyalty
"When customers internalize a brand as part of who they are, then there’s the potential to become loyal to that brand," said Americus Reed.
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Want to Create a Customer for Life? Fall in Love
A brand’s goal shouldn’t be to sell products to customers, their goal should be to create connections.
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CX Decoded Podcast: Is There Optimism on the Horizon for Marketers?
Christine Moorman of Duke University, founder of The CMO Survey, joins the CX Decoded crew to discuss marketing trends.
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It's the Journey That Matters: Improving Customer Experience and Loyalty
Even with an emphasis on creating a world-class customer experience, CX leaders struggle to design projects that increase customer loyalty and achieve results.
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Building Customer Trust: Actions Speak Louder Than Words
As consumers become more skeptical of advertising and the claims that brands make, it’s becoming more challenging for companies to build customer trust.
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4 Ways to Improve Brand Loyalty
Consumers are likely to switch between brands if provoked, but the evidence also suggests that winning customer loyalty is still possible.
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How to Build Customer Loyalty, One Connection at a Time
Developing an emotional connection with a customer is one important rule to follow when building loyalty.
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What Does Brand Loyalty Mean Any More?
It's not that brand loyalty is dead, it's merely shifted
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Mail-In Rebates: Annoying Customers, One UPC Code at a Time
Hey Procter & Gamble, you can keep that $15 prepaid card you tricked me into earning by buying $50 worth of your products. I've never had much talent for jumping through hoops. And frankly, a lousy $15 is too little of an incentive to force me to learn now.
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Linkable Networks: Improving the Customer's Path to Purchase
The customer experience is still a work in progress. We know that as social and mobile technologies become more advanced, the challenge isn’t necessarily about deploying them, it’s about getting them to seamlessly align alongside human capabilities. The mobile coupon fails to get scanned at checkout.
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