Articles
Tag: brand identity
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Great Brands Respect Their Customers: 3 Rules to Keeping it Authentic
Today’s consumers are spending consciously and increasingly seeking out brands that actively support causes that align with their own personal values.
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Marketplace Mayhem: A New Challenge for Brand Identity Kits
Marketers accustomed to managing brand consistency on their own websites and social channels are in for a challenge as they enter online marketplaces.
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How DAM Protects Brand Integrity Throughout the Enterprise
Today’s brand identities have never been more fluid or at risk. The wrong brand content, colors, size or formatting have the potential to send a company’s image into a tailspin in an instant. This doesn't only apply to the marketing team.
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How a Strong Corporate Culture Translates to Organizational Success
Zappos CEO Tony Hsieh famously noted that, “To make customers happy, we have to make sure our employees are happy first.
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3 Crucial Elements of a Successful Rebranding Campaign
A rebranding campaign is never easy or convenient. There are dozens of horror stories and case studies that highlight the mistakes brands have made over the years.
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Customer Loyalty Month: What Drives Loyal Behavior?
Would it surprise you to learn that Apple is the company customers feel most loyal to? A new survey points to electronic gadgets being the one thing people are most loyal to for certain brands, second only to the kinds of food and drinks people choose.
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Improve Fan Engagement With Facebook Timeline for Brand Pages
Is your company ready for Facebook Timeline for brand pages? Today’s the day when, ready or not, your company page will switch over to the new page layout.
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