Articles
Tag: bizo
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Is It Time to Kiss LinkedIn Groups Goodbye?
LinkedIn is the most popular career networking site on the planet, with more than 414,000,000 users in more than 200 countries and territories. With the networking success, LinkedIn Groups expanded to include brand marketing groups targeting customers with regular updates on events, products and other items of interest.
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Why LinkedIn Dumped a $175M MarTech Acquisition
LinkedIn admitted it failed to accurately forecast the resources required to scale the B2B ad targeting platform it acquired from Bizo in 2014. It plans to terminate the offering. As a result, it will take a $50 million hit in forecasted revenues, LinkedIn officials said yesterday in the online professional
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Good News for B2B Marketers to Share with the C-Suite
Marketers are usually a paranoid bunch, we've come to learn. Will I go extinct? Does my work even matter? Bizo says it does. Its annual State of B2B Lead Nurturing Report revealed 60 percent of marketers deliver at least 20 percent of B2B company revenues — and almost 25 percent
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Bizo's B2B Marketing Solution Targets Anonymous Site Visitors
No one does this. That is Bizo's claim on a new tool that it says defines a new era of marketing automation beyond the email inbox. The unique part? Marketers have the ability to nurture their anonymous website visitors that have not yet provided an email address.
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Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns
Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media.
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Marketing Funnel Analytics for the New Customer Experience
If the customer journey has rendered the marketing funnel obsolete, can advanced web analytics bring it back to life, while helping marketers better understand and improve the customer experience? Thanks to Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform, marketers can identify and measure the impact of
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Bizo Data Solutions Integrates, Optimizes Digital Experience (DX)
Yesterday, Katie Ingram wrote that by utilizing both marketing automation and digital marketing, companies can begin to grow alongside the consumer so that they can go where the customer goes. Today, Bizo introduces a new Data Solutions platform designed to let B2B companies better understand and engage with target
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Digital Savvy CMOs Talk About the Future of Digital Marketing
Think having a Chief Marketing Officer is just an empty figurehead, created to shift blame onto when companies fail to meet their online goals and attract the attention of new customers? Think again.
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Bizo's Social Retargeting Helps Marketers Close the Social Media Gap
If you’re a social media marketer you know about the gap -- the massive space between engagement and conversions. Thanks to some new features in its self-service marketing platform, Bizo aims to help marketers close the social ROI gap.
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Marketers Prepare for Social Media Without Effective Measurement in Place
Marketers are gearing up for what they hope is a busy fall. According to a recent survey by Bizo, not only are marketers busy getting ready for a season full of planning, closing sales and executing campaigns, they are using social platforms to do so.
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Bizo, ComScore Reveal Index to Showcase Consumer Analytics
Recently we talked about Nielsen’s new Online Campaign Ratings, slated to launch next week. Having secured exclusive access to Facebook’s user data, Nielsen’s news was bound to fire up the competition.
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Bit.ly Offers Customized URL Shortening for Free
And now for another announcement in the white-hot world of....URL shortening? Yep. In the second URL shortener announcement this week, bit.ly (news, site ) is announcing that its bit.ly Pro service, which lets organizations set up custom short domains, is now going to be free.
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Bizo Launches URL Shortner with Business Demographic Insight
Is your URL shortener failing to meet your business needs? Enter Bizo Switchboard. The folks at Bizo have introduced the open beta of their product, designed to provide third party-certified, anonymous business demographic data on more than 85 million business professionals.
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Report Reveals Which People, What Industries Click On Online Ads
When you think about the different industries your company targets with its advertising, do you know for sure who is more likely to take action? Thanks to a new report by Bizo, we all know.
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