Articles
Tag: billy cripe
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Your Recipe for Surviving MarTech Disruption
When markets disrupt, three things happen (and they happen very quickly): values shift, vocabularies change and the velocity of campaigns increase. All of these pose unique challenges for marketing teams, especially the smaller teams that are typically influencing the disruption.
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The Secret to Scaling Engagement with Marketing Automation
Have you heard about growth hacking? What about how that "one weird trick" can result in increased leads? Success in marketing boils down to a lot of small things done right, every single day.
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4 Key Concepts Driving Digital Transformation
Organizations from large enterprises to one-man shops are in the midst of a digital transformation. Some gladly embrace the change. Others resist while still more are so busy keeping up with demand and duty that they risk missing it all together.
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Lessons for Collaboration from the World of SEO
Collaboration requires more than the people on your team. The future of collaboration has moved beyond top-down task assignment and required participation with set deliverables.
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Social Competitive Intelligence Answers the 'So What?' Question
Both business intelligence and competitive intelligence crunch big data to deliver answers to the questions, “what happened?” and “how did that happen?” Only a social competitive intelligence framework can answer the most important question, “so what?” Social competitive intelligence is a new discipline.
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Customer Communities In Depth: An Expert Roundtable
There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums. But what makes people join up? What keeps them coming back? How can you start getting your customer community engaged? We asked five highly credentialed experts about this.
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Managing Employee Engagement When You Have No Employees
Contract workers, contingent workforce and “solo-preneurs” are on the rise. The combination of a slow economy, technology that lets people work from anywhere and a structural shift in the understanding that work is something you do and not just some place you go is driving changes in the workforce.
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Trendspotting 2013: Information at the Center
Why look back when you can look forward? 2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based
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Discussion Point: The Hardest Part of Content Marketing Is...
For so long, we have been taught that marketing is about persuading people to buy something. It's about the end result -- the sale. Well things have changed and marketing has evolved. Yes, many online marketing processes are still about that end result, but there's a another way to build
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The True Drivers of Creativity and Collaboration
There is an unseemly hubris in content and collaboration software. It is the assumption that knowledge and innovation can come out of them.
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3 Lessons From Love for Social Business
It is Valentine’s Day and love is in the air. Philosophers and poets have theorized about what it means to be human and to love. They have defined community, explained empathy and descried the connections we have with each other when we’re in love.
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Cloud Content Management Is Agile's Disruption of Dinosaur Enterprise CM
There is an evolution happening in the world of content management. The giant platform systems that have worked to consolidate every functional permutation into one program are simply too big. They have so much computational flexibility and capability that they have become unwieldy.
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CXM Research: The Social Customer Experience Maturity Model
For all the exclamations around social media for business, one thing is certain: Business forays into social media are pointless if business is not doing anything to turn friends, fans and followers into evangelists and customers.
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A SEO Primer for the Social Media Pro
Social media strategists are often separated from the SEO and web teams. This is unfortunate because they seek the same goals -- awareness of the website and engagement with the audience. SEO has evolved as a sophisticated but largely separate discipline from social media and community development.
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