Articles
Everything you need to know about personas, segmentation and fueling customer insights with data.
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TV is no longer a box set sitting in a living room. It’s a wide world of interactive opportunities that marketers are just beginning to tap into.
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To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.
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Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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Learn what it takes to create a successful Voice of the Customer program that can help you grow your audience, stand out from competitors and drive revenue.
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With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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After multi-million dollar funding round, Uniphore announces plans to extend market leadership in voice AI, computer vision and other technologies.
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Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand.
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You're collecting data from your customers, but is it really helpful? Learn how to get more accurate results to better inform your CX strategy.
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Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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SEO is a much need skill for marketers. A certification from HubSpot or other training provider can help you stand out from the rest of the job seekers.
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Keeping people on your site and engaged can really boost your audience growth. Here we share tips on minimizing the bounce rate on your website.
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A microinteraction is when a user interacts with the UX for a single-use case. These can be made memorable with the right kind of design.
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