Articles
Tag: behavioral metrics
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Personas and Analytics: Unlocking What Motivates Your Customers
Everything you need to know about personas, segmentation and fueling customer insights with data.
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Modern TV Marketing: A Customer Experience Gold Mine?
TV is no longer a box set sitting in a living room. It’s a wide world of interactive opportunities that marketers are just beginning to tap into.
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Connected Customers, Connected Data, Connected Journeys
To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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Voice of the Customer: What Is It and Why Does It Matter for CX?
Learn what it takes to create a successful Voice of the Customer program that can help you grow your audience, stand out from competitors and drive revenue.
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TikTok's Golden Opportunity
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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Is It Possible to Have Both Privacy and Personalization?
Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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Uniphore Unveils $400 Million Series E Funding to Support Explosive Growth
After multi-million dollar funding round, Uniphore announces plans to extend market leadership in voice AI, computer vision and other technologies.
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Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand.
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Want To Optimize Your CX Strategy? Consider These 3 Testing Tactics
You're collecting data from your customers, but is it really helpful? Learn how to get more accurate results to better inform your CX strategy.
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A Look at Customer Effort Score and How It Can Help Build Better CX
Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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What You Need To Know About HubSpot's SEO Certification
SEO is a much need skill for marketers. A certification from HubSpot or other training provider can help you stand out from the rest of the job seekers.
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8 Tips To Minimize Bounce Rate on Blog Pages
Keeping people on your site and engaged can really boost your audience growth. Here we share tips on minimizing the bounce rate on your website.
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What Is a Microinteraction (And How Does it Impact UX)?
A microinteraction is when a user interacts with the UX for a single-use case. These can be made memorable with the right kind of design.
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