Articles
Tag: behavioral metrics
-
How Does Extreme Weather Affect the Customer Experience?
A strong customer experience strategy can improve satisfaction and guide brands through the future of more extreme weather.
Continue reading...
-
New Google Analytics Metrics Improve How Marketers Learn About Customer Experience
As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags.
Continue reading...
-
For Real? Which Half of My Marketing Budget Is Wasted?
Should marketers spend time trying to figure out what part of their budgets might be going down the tubes, or is it worth the effort?
Continue reading...
-
Personas and Analytics: Unlocking What Motivates Your Customers
Everything you need to know about personas, segmentation and fueling customer insights with data.
Continue reading...
-
Modern TV Marketing: A Customer Experience Gold Mine?
TV is no longer a box set sitting in a living room. It’s a wide world of interactive opportunities that marketers are just beginning to tap into.
Continue reading...
-
Connected Customers, Connected Data, Connected Journeys
To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.
Continue reading...
-
Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
Continue reading...
-
Voice of the Customer: What Is It and Why Does It Matter for CX?
Learn what it takes to create a successful Voice of the Customer program that can help you grow your audience, stand out from competitors and drive revenue.
Continue reading...
-
TikTok's Golden Opportunity
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
Continue reading...
-
Is It Possible to Have Both Privacy and Personalization?
Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
Continue reading...
-
Uniphore Unveils $400 Million Series E Funding to Support Explosive Growth
After multi-million dollar funding round, Uniphore announces plans to extend market leadership in voice AI, computer vision and other technologies.
Continue reading...
-
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand.
Continue reading...
-
Want To Optimize Your CX Strategy? Consider These 3 Testing Tactics
You're collecting data from your customers, but is it really helpful? Learn how to get more accurate results to better inform your CX strategy.
Continue reading...
-
A Look at Customer Effort Score and How It Can Help Build Better CX
Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
Continue reading...
Displaying 1-14 of 29