Articles
CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
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We have inspirational moments daily. These moments often turn into experiences and interactions we have with brands.
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All of a company’s CX efforts, from different programs to team building to execution, start with it’s CX strategy.
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Customer behavior has changed and there’s evidence it’s not going back. The new habits formed over the last 18 month in many cases are here to stay.
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Apple branded its products in such a way that ownership of its products would connote desirable character traits. Tesla is taking a page from Apple's book.
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The best way to get someone to commit to something big is to first convince them to commit to something small.
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Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut.
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A microinteraction is when a user interacts with the UX for a single-use case. These can be made memorable with the right kind of design.
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With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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A year after its $190 million Series D, Contentsquare has closed on $500 million in Series E financing, bringing the value of the company to $2.8 billion.
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The customer effort score is a business-critical metric and a key indicator of customer loyalty and retention. Improving it should be top of mind.
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Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
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