Articles
Tag: b2b
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B2B Marketing: Acknowledging Risk Helps Manage Change
Many CMOs are realizing that the traditional organization of marketing is actually hindering the activation of omnichannel programs.
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Is Influencer Marketing a Fit for B2B Marketing Plans?
Though we most often associate influencer marketing with consumer products, there is potential in B2B.
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Customer Acquisition Really Stinks Sometimes. Here's Why
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
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The 10 Commandments of B2B Influencer Marketing
B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.
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The New Priorities of Next-Generation B2B Marketing
B2B marketing is ever-changing, but no one cares about sales and marketing alignment, demand waterfalls or digital transformation anymore.
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Are You Suffering from Account Blindness in B2B Marketing?
Buyers absolutely hate that organizations continue to spam them with irrelevant content, ads and other communications that miss the mark.
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Is Your B2B Sales Team Adapting to Endless Changes in Buying Behavior?
The B2B buying cycle is more complex than ever. Can salespeople adapt to the ongoing changes?
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Are Lead Generation Days Over for B2B Marketers?
In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term.
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Play It Again, Sam: Use Clubhouse Replays to Improve Your Social Media Strategies
Clubhouse Replay offers B2B marketers an intriguing mix of benefits that can strengthen engagement of potential customers as they turn to social media.
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Is It Time to Rethink the Way We Measure B2B Marketing Success?
How we measure whether we’re doing a good job or not in B2B marketing is crucial, and requires leadership support and context.
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What's the Best B2B Social Media Marketing Strategy for Your Brand?
Finding the right digital community to bolster your business used to be a simple task. Now the onus is on B2B marketers to get social media right.
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Mastercard to Acquire Dynamic Yield, Adobe Has Executive Changes and More News
Mastercard has acquired Dynamic Yield from McDonald's, and Adobe has executive changes, leading off our news column.
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MeritB2B Acquires Buyer Intent Signals Solution True Influence
B2B data provider MeritB2b announced its acquisition of True Influence to create and end to end marketing solution.
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Treasure Data Nets $234M, Idomoo Lands on HubSpot Marketplace & More News
Covering the hot news of the week in customer experience and digital marketing software.
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