Articles
Tag: b2b sales
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Fixing the Persistent Data/Content Silo Problem Once and for All
Internal silos can be persistent problems that wreak havoc on your company culture, your sales and eventually even your revenue.
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CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success
CMSWire catches up with CMSWire Contributor Justin Sharaf to get to the heart of marketing measurement ROI.
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What B2B Buyers Want, and Ways to Align Your Customer Journeys
B2B buyers are evolving their journeys — and moving the cheese along with them.
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The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’
In any B2B buying situation, you have the people who can say 'yes' and the people who can say 'no.' Here's how to get more 'yeses.'
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Is Your B2B Sales Team Adapting to Endless Changes in Buying Behavior?
The B2B buying cycle is more complex than ever. Can salespeople adapt to the ongoing changes?
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Is It Time to Rethink the Way We Measure B2B Marketing Success?
How we measure whether we’re doing a good job or not in B2B marketing is crucial, and requires leadership support and context.
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Collaboration Platforms Find Their First Use Case in Remote Sales Teams
We still have a long way to go to realize the potential of remote collaboration.
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4 Steps to Identify Your Best Prospects Using Technographic Data
If you’re in the business of selling software, you’re going to need to know what’s in a prospect's technology stack. This is called technographic data.
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Customers Want You to Take the Lead. Here's Why
When you partner with customers on achieving outcomes, they will follow your lead — and you’re in a position to win together.
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How to Humanize B2B Marketing to Build a Better Relationship with Customers
There’s a piece to B2B marketing that isn’t always quite as highlighted — the fact that you are still marketing to people.
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Still Pushing Product? Time for a Reboot
If your marketing and sales tactics start with a product-first focus, your pitches will fall on deaf ears.
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From B2B Funnel to Tornado: How to Tame the New Buyer's Path for Cloud Services
With the shift to the cloud, the business of selling enterprise technology has changed as dramatically as the technology architecture itself. But a few orthodoxies have hung on through that transition, even though they may be doing marketers more harm than good.
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Winning B2B Marketers Follow the Purchasing Power
We all know that data is the key to digital marketing but there are some significant distinctions between B2C and B2B digital marketing that often get glossed over. What’s more, when business marketers use techniques and technologies built for the consumer world, it can put them at a major disadvantage.
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