Articles
Financial services companies are spending significant amounts of their budgets on CX but despite the financial commitment, the actual results are only so-so.
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What makes marketers thankful this holiday season? Technology, their teams and everything in between, they told CMSWire.
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Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide.
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We explore the definition of marketing automation software, its features, components, how is it used and what the benefits are for marketers who implement it.
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Microsoft and Adobe deepen their productivity partnership, Twitter looks at new offerings with Slack competitor Quill and more digital workplace news.
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Some companies enable callers to access a team of experts for support, while others have IVR trees before a caller can speak to a human being.
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This article will look at the ways that AI-based marketing can improve the customer experience while increasing customer retention.
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Zoom is paying back users for privacy breaches, Microsoft released a standalone Teams, AWS and SnapLogic dig deeper into automation and robotics & more.
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We made it to December. Let the 2022 tech prophecies begin.
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Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts.
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Workers should stop looking at AI as a threat to employment, and look at it as a way of helping them achieve goals. Here's why.
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The latest funding follows a $110 million investment earlier this year and values the enterprise automation platform at $5.7 billion.
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IBM and Kyndryl part company, Google Workspace gets FedRamp security certification, Microsoft makes changes to OneDrive access and more digital workplace news.
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This CXM trifecta of value, fragility and automation is a tricky one to get right, especially when looking at the first and last mile of customer experiences.
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