Articles
Tag: automation
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Now HubSpot? Marketing, CRM Provider Cuts 500 Jobs
The ongoing tech turndown is looking more like a takedown, as HubSpot, a marketing automation and CRM provider, slashes 7% of its workforce.
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6 Ways ChatGPT May Change Digital Customer Experience
ChatGPT will likely impact the digital customer experience world and act as a catalyst for trends already in place.
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GA4 Brings Back Familiar Friend: Landing Page Report Now Available for Analytics Practitioners
The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.
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3 Sales Tech Themes Impacting Marketing in 2023
The role, nature and value of sales tech are undergoing a dramatic overhaul — and here's how it will change marketing.
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CMSWire's Guide to CES Las Vegas 2023
The highly-watched tech show runs from Jan. 5-8 and promises to be even larger than CES 2022. Keep coming back for real-time updates based on the latest news.
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CMSWire CMO Circle: Shay Howe on Rewarding Marketing Leadership
CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign.
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Why Now Is a Good Time to Adjust Your Analytics Workflow
With the impending transition to GA4, marketers must adjust for martech now.
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Getting Prepared for 2023 CX Disruptions
Experts weigh in on potential disruptions to customer experience in the upcoming year.
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The Importance of the Human Touch in Digital Transformation
Even in a world full of digital touchpoints, we are often left yearning for a human connection.
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CMSWire Contributor Q&A With Kathleen Schaub: People Side of Marketing and AI
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Kathleen Schaub on the human side of AI in marketing.
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Are Skilled Literacy Shortfalls Impacting AI Development?
Building employee skills to eliminate shortfalls can allow brands to reach goals and undertake AI projects successfully.
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How AI Can Help You Connect With Customers and Increase Engagement
Use these five best practices to boost customer understanding and to move the needle on your brand's customer engagement.
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What Is a Call Center? A Detailed Guide
What is a call center, how does it differ from a contact center and what do day-to-day operations look like?
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Is It Time to Tackle Customer Support Tasks With AI Writing Software?
AI writing tools can help deliver exceptional customer service. Here's how to do it.
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