Articles
Tag: audio
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5 Concepts for Our Sonic Age
The emergence of digital audio in its various manifestations has left many marketers perplexed.
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Our Audio World: Can Your Customers Hear What You're Saying?
You need to add yet one more activity track to your marketing mix, and that's audio.
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The Business Case for B2B Podcasts
We’re seeing a growing number of B2B brands either experimenting with or going all-out with podcasts as a way to connect with audiences.
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Twitter Spaces Challenges Clubhouse for the Live Audio Social Media Crown
Twitter Spaces is only one in a recent spate of entries to the live audio social media arena. What sets it apart?
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Podcast Ad Personalization: Is It Going Too Far?
We’ve spoken to podcast platforms and ads experts to determine whether podcast ad personalization could be entering dangerous territory.
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4 Challenges Holding Back Smart Speaker Adoption
Smart speaker adoption was high in 2018, but 2019 has seen some slowing. Here's a look at the challenges and roadblocks marketers face in 2020.
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Does Your B2B Company Need a Podcast?
Podcasts pose an opportunity to generate qualified leads and brand advocates, but they may not be right for every B2B brand. Experienced podcasters weigh-in.
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The Problem With Audio Content
Amazon Alexa and podcasting are driving the growth of audio content, but it's not all music to marketer's ears.
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5 Examples of Voice-Powered Customer Experiences
A look at how organizations are implementing voice technology for their organization's customer experiences.
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8 Tech Companies Doing Podcast Marketing Right
From Hubspot to IBM, a look at how some of the biggest tech companies are leading the way in podcast marketing.
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5 Audio Marketing Trends You Should Be Paying Attention To
Is audio marketing the next frontier in 2019? We've asked marketing experts why audio matters and what trends marketers should pay attention to.
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5 Podcasting Tools You Should Know About
There are a wide array of podcast/webcast options on the market. We turned to a business author and podcast expert to winnow through the offerings.
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5 Reasons Podcasting Should Be a Part of Your Marketing Playbook
Podcasts can help establish your cred as an expert or thought leader and more importantly, target a specific business audience.
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6 Ways To Get Started With Audio Marketing In 2018
With the rise of digital assistants and podcasts, audio content marketing is making a comeback, here's how to add audio to your content strategy.
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