Articles
Tag: audience engagement
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Find Your Target Audience or Your Marketing Efforts Are Wasted
A community Facebook page offers a lesson for marketers: Don't waste time creating content that your audience won't see. Focus on how to reach your audience.
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Why Identity Resolution Is so Important for Marketers
Working in data marketing, you’ve likely heard all about getting to know your customers.
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Deloitte Launches Digital Video Engagement Platform #AdobeSummit
LAS VEGAS — At the Adobe Summit here this week, the message is to make customer experience the priority. But the concept is more challenging than it may seem in a world where technology has disrupted old ways of connecting and created new pathways that marketers and advertisers are
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WEM: The Perils of Not Doing Social Media, or Doing it Wrong
Living in the age of social media must be a lot like when rock 'n’ roll emerged. What is this noise? Only young people like this stuff! Although we more than five years into our social media experiment, you’d be surprised to learn that there are many who still discount
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