Articles
Tag: attribution partners
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5 Digital Marketing Takeaways From the 2021 Holiday Season
Many of the challenges of the 2020 holiday season repeated in 2021. Here are some lessons from both to improve future results.
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Using Social Media as an Entry Point to Marketing Attribution
Marketers understand the importance of attribution, but remain unclear where to start.
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No-Click Search Results: An SEO Debate Continues
The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines.
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Why We Must Fight the $7.2B Mobile Ad Fraud Threat
Ad growth on mobile has been steadily outpacing TV and desktop over the last few years, with mobile ad spends estimated to reach a whopping $70 billion by 2018. But with losses estimated at $7.
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