Articles
Tag: artificial intelligence in marketing (page 4)
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A Growing Call for Brand-Owned Voice Assistants
Discover the CX benefits of implementing a brand-owned voice assistant in your company, and the steps you need to take to get started.
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Fulcrum Launches Customer Data Platform, ON24 Introduces ON24 Forums, More News
Fulcrum adds AI to workflows with its CDP, ON24 offers live engagement experience with Forums, Neustar announces identity resolution capabilities, more CX news.
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What Are Intelligent Virtual Agents (IVAs)?
A guide to what intelligent virtual agents (IVAs) are, how they benefit customer service departments and how businesses are using them today.
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ICIMS Acquires Candidate.ID, Sitecore Integrates Acquisitions, More CX News
ICIMS branches into marketing automation with Candidate.ID acquisition, Namogoo launches Customer Journey OS and more CX news.
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AI in Marketing: Top 5 Mistakes Marketers Make
Want to deploy AI as part of your CX strategy? If so, discover these five common mistakes you should take care to avoid.
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OSF Digital Acquires Marketing Automation, CRM Company Netnomics
OSF Digital has extended its global footprint through the acquisition of Netnomics, a Germany-based CRM agency.
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Optimove Acquires Kumulos, Blink CX Joins Alida Partner Network, More News
Optimove expands offerings with Kumulos acquisition, Reputation announces Competitive Intelligence tool for deeper analytics insights and more CX news.
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5 Best Practices for Using AI in Your CX Strategy
Want to enhance your brand's customer experience strategies? Learn how with these five AI in CX best practices.
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Web3 and Metaverse Glossary: Every Term You Need to Know
It can be hard to keep all the Web3 and metaverse terms straight. Luckily, this easy-to-use glossary makes it a snap to keep track.
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Building Look-Alike Audience Modeling in the First-Party Data Era
The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.
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Outlook for the CX Profession
While automation ramps up in the marketing industry, CX professionals don't have to fret. Learn more about the future outlook of the CX profession.
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Is It Possible to Have Both Privacy and Personalization?
Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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Dixa Leverages $43M Double Acquisition of Miuros and Solvemate
Dixa acquired Miuros and Solvemate in a push to expand geographic reach and widen employee talent pool.
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Drift Launches Conversation Cloud at FLASH Miami
Businesses can increase customer lifetime value post-sale with Drift's new Conversation Cloud service.
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