Articles
Tag: anita brearton (page 6)
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The Magical, Terrible World of MarTech Acquisition
What a magical world we live in, where with a simple swipe of a credit card anyone can acquire one of a thousand brand new, innovative marketing technology products! What a terrible world we live in, where with a simple swipe of a credit card anyone can acquire one
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Stop Trying to Hire 'Digital Marketers'
Only three years ago I routinely advertised for the job of digital marketer. Doing that today would be like going into a restaurant and ordering a piece of cake — who knows what I’d get — chocolate, carrot or coconut? The digital marketer job title has become irrelevant.
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How to Convince Your CEO to Invest in Marketing Technology
Marketing now bears responsibility for the entire customer lifecycle — from lead generation to customer advocacy. And as a result, is also responsible for the vast arsenal of tools and associated budget that identifies prospects, nurtures and converts those prospects into customers and ultimately transforms those customers into brand advocates.
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Confessions of a MarTech Tool Underachiever
I have a confession to make. As a user of MarTech tools — 27 at last count — I have not yet mined the full value of every tool. And I’m not alone.
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Clearing the Dead Weight From Your Marketing Mix
It doesn’t seem all that long ago we spent tens of thousands of dollars exhibiting at tradeshows because our companies thought it was important to be seen, regardless of return on investment.
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