Articles

Tag: anita brearton (page 5)

  • stressed

    Dear Panicked and Stressed Marketers, It's OK, Nobody's Figured It All Out

    Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.” “We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for marketing technology strategy and digital transformation. Our expenses are out of control. Our security isn’t tight enough. Our storage isn’t large enough. We have five different contracts with the same marketing automation vendor.

    Continue reading...


  • asking questions

    Where Does AI Fit in Your Marketing Strategy?

    Digital transformation is a never-ending process. As soon as you've integrated the latest device or marketing trend into your strategy, the next one appears on the horizon.

    Continue reading...


  • hide and seek

    Are You Playing Hide and Seek With Your Customers?

    In our race to fill the top of the funnel with leads, we in the B2B world often end up preventing potential customers from interacting with us in a natural and authentic way.

    Continue reading...


  • box turtle

    Are You a Digital Transformation Laggard?

    The secret to long-term business success is "digital transformation" — or so we've been told repeatedly over the last three years. At conferences, during meetings, in conversation, no matter what the original topic, the talk inevitably returns to digital transformation.  And while I buy the premise, the reality is messy.

    Continue reading...


  • “Nakae Architects - NE Apartment - Model 01.jpg” by 準建築人手札網站 Forgemind ArchiMedia is licensed under CC BY 2.0

    Building the Perfect Marketing Organization

    Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit.

    Continue reading...


  • examining the whiteboard

    Take a Break From the Marketing Action to Think About Strategy

    One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place first.

    Continue reading...


  • close up of a chess board

    The Elements of a Strategic Marketing Program

    Marketing in a startup is challenging.  You start with no brand awareness, no resources and little to no budget. In some cases, your startup is breaking new ground and faced with trying to establish a new market or product category.  Too many startups fail to have a strategic plan.

    Continue reading...


  • Anita Brearton

    2016 Contributors of the Year: Anita Brearton

    Marketers who are struggling with unwieldy technology stacks, who fear their companies lag the competition in the deployment and management of software, who worry they aren't making the most of the tools at hand, know this — you are not alone.

    Continue reading...


  • looking out the window

    5 Challenges Marketers Must Face in 2017

    Marketing today is a bit like being on a roller coaster — it has its ups and downs, but no one would ever complain that it's boring. Marketing is on the frontlines of revenue generation and fills a mission critical role in virtually every organization.

    Continue reading...


  • Anita Brearton

    Anita Brearton: Marketers Should Start With Strategy, Discard What Doesn't Work

    Anita Brearton understands the challenges digital marketing teams face.  Before founding Boston-based CabinetM with co-founder Sheryl Schultz, Brearton ran an e-commerce company and watched as her own digital marketing team struggled to find, implement and manage the technology they needed to interact with customers.

    Continue reading...


  • snipe

    How the GDPR Will Lead to New Marketing Opportunities

    When I was in junior high, almost every sleepover involved a midnight snipe hunt. We’d traipse around the neighborhood with pillowcases trying to capture the elusive snipe, a very rare bird.

    Continue reading...


  • walking upstairs on rollerblades

    Keeping Up with MarTech is Hard, But You Don't Have to Do It Alone

    Two comments come up repeatedly when I try to explain the complexity of the marketing technology landscape to prospective investors: The first: “While I take your point that companies are using more tools than ever, once they have them in place isn’t it really just a maintenance issue? I’m not

    Continue reading...


  • galaxies

    Digital Marketing Technology's Big Bang Theory

    Whenever I think about today’s marketing technology environment, the opening line of the Big Bang Theory’s theme song comes to mind.

    Continue reading...


  • unhappy kitty

    Marketers: There's More Than One Way to Skin a Stack

    Marketing leaders are struggling to keep track of all of the tools in use across their organization. A marketing stack helps CMOs gain an understanding of the marketing technology being used, tested and retired throughout their company. Most marketers start by creating defined layers of key product categories (e.g.

    Continue reading...


Displaying 57-70 of 75