Articles
Tag: anita brearton (page 4)
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4 MarTech Projects for the Lazy, Hazy Days of Summer
Creating a workbook to help fellow marketers build and optimize their marketing stacks.
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The Freemium Model Only Goes So Far With Your MarTech Stack
Free tools will only get you so far in the marketing world. Eventually, you'll have to pay.
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What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
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Why Authentic Marketing Is Really Your Only Option
Authenticity is important, without it you just create dissonance and leave prospects and customers annoyed.
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How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time
Marketers are tasked with both cutting costs and simplifying their martech stacks, while also remaining on the cutting edge of tech innovations. Impossible?
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The Dirty Secret of the SaaS World: Customer Churn
Reducing churn should be the priority for SaaS companies. It benefits their bottom line and it benefits their customers. Here's how to reduce churn.
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Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs
To improve the customer experience, companies must adopt uniform cross-departmental strategies and integrate siloed data to create comprehensive customer views.
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2017 Contributors of the Year: Joanna Schloss
An interview with Joanna Schloss, one of CMSWire's top contributors of 2017.
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2017 Contributors of the Year: Anita Brearton
An interview with Anita Brearton, one of CMSWire's contributors of the year
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A Networking Strategy to Grow Your Peer Base
Purchasing a new marketing technology platform can be daunting — and is frequently accompanied by a great deal of stress. You have to first determine what type of platform you need to address your needs, then create a list of products to assess.
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Big MarTech Trends From the Fall Conference Season
Conference season: exhausting and rewarding
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Goodbye Digital Transformation, Hello Cathedral Thinking
We marketers just love jargon, we can’t help ourselves. Why write simply when it’s so easy to pump up our statements until they are virtually unintelligible? “Best of breed solutions to maximize human capital and innovation,” is a recent favorite example.
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Struggling With MarTech? Rethink Your Agency Relationship
CMOs, marketing professionals and agencies alike say the relationship between companies and their agencies have changed over the last three years. Chiefmartec editor and ion interactive co-founder and CTO Scott Brinker listed approximately 750 tools in his marketing technology landscape in 2014.
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The Art and Science of Planning a Marketing Budget
We've reached the midway point of the year. The time when people take vacations, travel to warm beaches and ... start their planning and budgeting processes for the coming year. For marketing departments, they're doing this in the face of increased responsibilities in three areas: Brand responsibilities — which encompass
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