Articles
Tag: anita brearton
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Is Influencer Marketing a Fit for B2B Marketing Plans?
Though we most often associate influencer marketing with consumer products, there is potential in B2B.
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Is It Time to Retire the Term Digital Transformation?
Is it fair to say we’ve digitally transformed and are now on a new path of technology evolution?
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Did 2021 Marketing Technology Predictions Come True?
Bravo to anyone brave enough to make marketing predictions during the unpredictable days and months of the last few years. Let's see how they did.
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A CMO's Guide to Marketing Ops Musical Chairs
Anyone responsible for a marketing operations team needs to accept that musical chairs is a risk. Here's how to mitigate the risk.
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How Do We Network in the Era of Remote Work?
We need to rethink networking in the same way we’ve had to rethink working.
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B2B Marketing Fundamentals: Company and Product Names and Descriptions
Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive.
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Does Size Matter With Martech Stacks?
How big should a martech stack be? The only correct answer to that question is “as big as it needs to be.”
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How I Learned to Stop Worrying and Love Public Speaking
Like it or not, marketers need to be good oral communicators. Here's how to get over the fear of public speaking.
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CMOs: Your Marketing Ops Team Is a Secret Weapon
Marketing operations is the team that makes stuff work. Without them, marketing would grind to a halt.
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CX Decoded Podcast: Taming the Martech Chaos With Anita Brearton
CX Decoded Podcast caught up with Anita Brearton, who provides tips on how to tame the marketing technology stack chaos.
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Where Does Competitive Response Fit in Your Marketing Strategy?
Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.
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When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience?
As companies think about the causes and values they support, they must also consider how a social responsibility decision factors into the customer experience.
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When Is It OK to Sell You My Product?
When and where is the right time to promote and sell?
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Pandemic 2.0: Rethink Your Customer Engagement
Though we may not know what's next, we can celebrate the innovations that help us connect and experiment with new ways to engage our professional relationships.
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