Articles
Tag: analytics (page 9)
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How Blockchain Is Changing Advertising
Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate.
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How To Get C-Suite Buy-in on Your Customer Experience Initiatives
Getting more budget for your CX initiatives is never easy. So how do you make a successful presentation for additional resources? Here are some tips to help.
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Why the Customer Isn't Always Right
As customer complaints and unreasonable requests are increasing, a consistent framework for handling them is essential for great customer experience.
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Lift AI Teams up With Drift to Help Boost Website Conversions
Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions.
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What Do Olympic Volleyball Teams and Agile Software Teams Have in Common?
Outcomes are out of our control. But if you show up with your A-game, you increase the chances of making the most of opportunities.
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A Look at Customer Effort Score and How It Can Help Build Better CX
Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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What Is the Net Promoter Score?
Looking at the foundational principles of the Net Promoter Score (NPS), one of the most common customer experience metrics.
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How Google Analytics Consent Mode Helps Protect Customer Privacy
Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works.
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A Look at the Top 4 Digital Marketing Categories
Digital marketing is constantly changing, but there are some foundational categories of digital marketing you need to have a strong grasp of to thrive.
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How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy
GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.
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Why Companies Should Rethink How They’re Using Customer Sentiment
Every company is now a customer experience company. But some businesses are doing it better than others – and it's due to how they handle customer sentiment.
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What Bakers and Cooks Can Teach Us About Content Analytics
Taking a cook's mindset of optimizing in the moment, with the resource and bandwidth available, is so critical to improving content performance on the go.
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A Look at the Top 5 Marketing Automation Software by Market Share
With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
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How Marketers Can Get Started With Google Apps Scripts
Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters.
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