Articles
Tag: analytics (page 5)
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A Look at Prescriptive Analytics and The Value They Can Deliver
Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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Hit an Analytics Bottleneck? Here's How to Get Unstuck
Sometimes people hit a wall when working with data. Here are some common bottlenecks and how to get unstuck.
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Avoid Making These 7 Marketing Personalization Mistakes
Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts.
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What Is a Call Center? A Detailed Guide
Today, almost all organizations handle both email and telephone queries. This means the call center and contact center labels are often used interchangeably.
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How to Choose the Right Data Visualization
Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick.
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Will Microsoft Customer Experience Platform Compete in the CX World?
Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
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What Is Predictive Analytics and How Does it Impact Customer Experience?
Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more.
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What Analytics Trends Should Marketers Expect in 2022?
Marketers must consider how current trends impact their teams and deliverables for their clients.
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How to Analyze Conversion Paths in Google Analytics GA4
How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.
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The Challenges Marketers Face Going Customer-Centric
There is a lot of discussion around customer centricity and what an organization needs to do to shift its positioning to one focused on the customers’ needs.
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Evaluating the Successes and Failures of Your CX Efforts
CX leaders and practitioners share their thoughts on how they are evaluating the successes and failures of their CX efforts.
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Beware the Customer Experience Metrics Manipulators
As business leaders, we tend to rely on quantifiable metrics because — as the old adage goes — “numbers don’t lie.” Except, of course, when they do.
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How to Set Up Conversion Events in Google Analytics 4
Conversion events are a key step in helping analysts pinpoint which marketing activity is best answering critical business objectives.
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Machine Learning Trends for Marketers to Watch in 2022
Machine learning research is progressing at a startling pace, with downstream implications for marketers and businesses alike.
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