Articles
Tag: analytics
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Customer Data, Analytics Top Priorities for Customer Service Leaders
Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange.
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The Top Challenges Facing CMOs in 2023
How are CMOs rising to the challenges they are facing in 2023.
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CMSWire Contributor Q&A: Curtis Sparrer on Content Marketing During Turbulent Times
CMSWire Contributor Curtis Sparrer discusses how to create campaigns that resonate with prospects and drive sales through content marketing.
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Excel, SQL, Python: What's Your Data Flavor for Customer Experience?
Taking a look at how marketers can unlock the power of data analysis using traditional tabular software and data languages.
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GA4 Brings Back Familiar Friend: Landing Page Report Now Available for Analytics Practitioners
The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.
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CMSWire's Top 10 Marketing Articles of 2022
Sharing CMSWire’s top 10 marketing stories of 2022.
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Why Now Is a Good Time to Adjust Your Analytics Workflow
With the impending transition to GA4, marketers must adjust for martech now.
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The Value of Site Search to Your Customer Experience Analytics
Getting site search analytics right will help marketers plan successful customer experience strategies.
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New Time Dimensions Metrics in GA4 Enable Enhanced CX Analysis
Google Analytics 4's new metrics can reveal more nuanced, time-dependent insights.
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CX Decoded Podcast: Customer Experience With a Looming Recession
CMSWire's CX Decoded team catches up with Tina Dobie, chief customer officer at Calendly, on taking on CX challenges in a looming recession.
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CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success
CMSWire catches up with CMSWire Contributor Justin Sharaf to get to the heart of marketing measurement ROI.
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How AI Can Help You Connect With Customers and Increase Engagement
Use these five best practices to boost customer understanding and to move the needle on your brand's customer engagement.
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What Is a Call Center? A Detailed Guide
What is a call center, how does it differ from a contact center and what do day-to-day operations look like?
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4 Ways Brands Go Wrong With Digital Marketing Metrics
Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics.
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