Articles
Tag: analytics
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8 Tips to Build a Winning Customer Experience Strategy
Don’t leave your CX up to chance. Ensure you’re delivering excellent experiences by crafting a goal-oriented customer experience strategy.
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How UX Design Customer Metrics Can Improve Customer Experience
User experience (UX) can have a big impact on customer satisfaction. Learn which UX design customer metrics you should keep an eye on.
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Are You Using the Right Customer Experience Analytics?
Gone are the days when a simple survey could tell you everything you need to know about your customer experience. Take a look at the future of CX analytics.
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Is Value Realization the Secret to Customer Lifetime Loyalty?
What is value realization, and how can it help you create more loyal customers?
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Are Your Call Center Operations Making Employees Leave?
The call center is no stranger to the Great Resignation. But you can improve agent well-being, optimize operations and satisfy customers all at the same time.
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4 Ways to Receive Better Voice of the Customer Input
Are your voice of the customer (VoC) programs falling short? If so, you might want to take a look at some of these beyond-the-survey strategies.
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Put Your Things Together for an Awesome Customer Experience
Great CX requires customer-centricity in business processes and a lot of great data-driven execution.
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A Look Back at Gartner's Data and Analytics Summit 2022
Data and analytics are the lifeblood of modern companies and, like so many other things tech-based, they are evolving.
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The 6 Must-Have, Must-Change Martech Categories for 2022
It’s no longer just about the martech stack. It’s about the CX stack, the tried-and-true methods for engaging customers you don’t want to forget about.
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How CTV Will Influence the Next Wave of Analytics
What connected television is, what marketers should know and how its expanded profile is affecting analytics strategy.
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Building a Next-Level Customer Loyalty Program
A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer.
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How to Make CX Less ‘Squishy’ and More Data-Driven
The best CX is informed by data. It's one of the hard truths learned from years in sales and customer experience.
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B2B Marketers Must Embrace New Vision of Lift-Based Metrics
What’s the best way to determine your B2B marketing’s effectiveness?
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Top Conversational AI Metrics for CX Professionals
Conversational AI is becoming an invaluable tool for brands of all types. Which metrics will help you best determine the success of your AI efforts?
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