Articles
Tag: analysis
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Predict Business Success With the Break-Even Analysis
A break-even analysis can help you determine the future success of your business — or even a single product. Learn how to use it in your operations.
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What Predictive Analytics Are and How They Can Help Your Business
Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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Fielding Your Customer Survey: Remember the 4 P's
The prep work is done and you are ready for the moment of truth: fielding your customer survey! But before you hit "send," run through these final checkpoints.
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What's Top of Mind for Chief Marketing Officers in 2022?
Chief marketing officers share their 2022 priorities, including brand recognition, recruiting new talent and turning data into action.
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Adopting Lean Six Sigma for Customer Experience
Customer experience professionals can adapt Lean Six Sigma principles to improve CX programs. Here's how.
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2021 Contributors of the Year: Laurence Lock Lee
A profile of Swoop analytics co-founder and chief scientist, Laurence Lock Lee, one of CMSWire's contributors of 2021.
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How to Start Analyzing Before the Data Arrives
At the end of the day, you want to be able to justify the statistical assumptions you have made. The best time to do so is before the first response comes in.
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6 Ways AI-Based Personalization Is Improving the Customer Experience
AI, ML and NLP are changing the ways brands interact with customers. This article will look at the ways they are shaping marketing personalization.
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BlueOcean Announces New Sentiment Analytics API for Third-Party Access
BlueOcean announced plans to release an API that will let third-party applications access its analytics data.
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Where Does Competitive Response Fit in Your Marketing Strategy?
Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.
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5 Entry-Level Marketing Projects for AI Newbies
What are the best entry level projects to help marketers dip their toes in the artificial intelligence waters? Here are five recommendations.
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Microsoft Dominates the Analytics, Business Intelligence Market but There Are Alternatives
While Gartner reports Microsoft Power BI's domination of the market there are other effective alternatives for those that do not want to go that route.
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Is It Time for an Organizational Network Analysis?
Identifying how employees collaborate and share information can boost productivity, mitigate risk and address emerging workplace culture challenges.
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Why Business Intelligence Has a Role in the World of AI
Business intelligence has been around for awhile. AI, however, looks set to take its place. But will it? In data driven enterprises, there is a role for both.
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