Articles
If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion.
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But once the conversation turns to how we can support digital storytelling through integrated content management, we find that we can better align the role of DAM with the business vision.
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When it comes to supporting the current needs of digital content management, many organizations are considering whether it makes sense to substitute a one-size-fits-all enterprise solution for the various disconnected “best of breed” tools currently in use. In recent years, nearly everything has become a digital asset.
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