Articles
The emergence of digital audio in its various manifestations has left many marketers perplexed.
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You need to add yet one more activity track to your marketing mix, and that's audio.
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How do you think a voicebot should respond to an insult, a slur or a misogynistic comment from a customer?
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Until marketers understand what makes audio compelling and unique, they'll remain unclear on actions, strategies and resources to allocate.
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People readily accept new technologies, imperfect as they may be, as long as the tech delivers some incremental value to them. So why the aversion to chatbots?
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