Articles
Tag: ahmed bouzid
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5 Concepts for Our Sonic Age
The emergence of digital audio in its various manifestations has left many marketers perplexed.
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Our Audio World: Can Your Customers Hear What You're Saying?
You need to add yet one more activity track to your marketing mix, and that's audio.
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How Should a Voicebot React to Verbal Abuse from a Customer?
How do you think a voicebot should respond to an insult, a slur or a misogynistic comment from a customer?
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The Sonic Liberation: Implications of Audio for Digital Marketing
Until marketers understand what makes audio compelling and unique, they'll remain unclear on actions, strategies and resources to allocate.
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Why Voicebots Continue to Disappoint Us
People readily accept new technologies, imperfect as they may be, as long as the tech delivers some incremental value to them. So why the aversion to chatbots?
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