Articles
Tag: ahava leibtag (page 5)
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Content Strategy: Understanding the Difference Between Data, Information and Content
Data can have a big impact on your content management practices, but at the recent Smart Content conference in New York, it struck me that it's often not living up to its potential. Two weeks ago, I attended Smart Conference: The Content Analytics Conference, a daylong conference in New
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Content Strategy: Five Traits to Look for When Hiring a Content Strategist
With all the chatter in the blogosphere and the popularity of the content strategy Twitter stream, it's obvious that Content Strategy for the Web is here to stay. You've read all the articles and you're convinced: your organization needs a content strategist to evaluate and plan for your content.
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Content Strategy: It's a Truly Multidisciplinary Practice
A content strategist succeeds only by mastering a number of disciplines and learning to engage across departmental lines. Here's a look at the many parts of a successful execution.
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How To: Create a Content Strategy Without User Testing
You might not have time or budget for full user testing. Here are three practical ways to get the info you need, quickly and on the cheap. Content strategy begins with what your users want.
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Content Strategy: 5 Ways to Communicate Strategy Across Your Organization
In last week’s article, Content Strategy: 7 Practical Tips for Getting Stakeholder Buy In, we talked about how to get stakeholders to buy-in to your new content strategy. A critical step in implementing a content strategy is achieving this consensus.
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