Articles
Tag: ahava leibtag (page 4)
-
Content Strategy: 5 Tips on Working with an Information Architect
As content strategy continues to emerge as an important UX discipline, alongside usability, interaction design, visual design and information architecture, content strategists will work with other UX professionals, closely and under scrutiny. What makes this challenging is that for many UX professionals, content strategy is still murky.
Continue reading...
-
Content Strategy: 3 Ways to Get Buy-In from the Corner Office
Needing to effectively sell your content strategy to the high-level executives within your company? These three simple ways will help you to achieve just that.
Continue reading...
-
Content Strategy: 5 Essentials for Governance Success
Luckily, the conversations about content strategy are always varied and interesting. I’ve noticed that lately many of them are about governance and its importance to content success.
Continue reading...
-
WEM Strategy: Is Your Web Project Going Well? How to Tell
How do you know you’re hitting your marks in a Web project? The goal of this series is to identify how different subspecialties in UX can inform each other about their own well-developed processes so we can create some best practices around Web projects. You can read Part One, which
Continue reading...
-
Web Engagement Strategy: Aligning Deliverables to Project Goals
If your favorite part of engagement is when the client asks, “What will we see along the way to know we are getting there?” or my absolute favorite, “Can you describe your process?” then this column is for you.
Continue reading...
-
Web Engagement Strategy: Creating Deliverables that Deliver
For all of us engaged in Web projects on a daily basis, we are often surprised by how much can change from project to project. Flexibility is key when you are a digital strategist, Web professional or online communications expert.
Continue reading...
-
Web Engagement Strategy: Best Practices in Web Projects: Starting Well
Web projects are complicated and challenging. Developing some best practices around them is a goal for most of us in this industry. However, what is emerging from my panel on best practices in Web projects is that all of us approach Web projects in a different way, but we
Continue reading...
-
Web Engagement Strategy: Best Practices in Web Projects: Gathering Information
Multidisciplinary teams are usually the best way to tackle complex projects, including the Web. I asked some talented colleagues how they begin Web projects well. Today we’re going to discuss gathering those pieces of information experienced Web practitioners absolutely MUST have when they begin a Web project.
Continue reading...
-
Web Engagement Strategy: Best Practices in Web Projects: A Panel Approach
Working as a member of various Web teams for more than a decade now has taught me that the most effective approach is to work with other Web experts who sub-specialize in content strategy, visual design, information architecture and usability.
Continue reading...
-
Mobile Content Strategy: Creating User Scenarios
At the end of last year, I tried to predict content strategy trends for 2011. One of them was mobile content strategy, and there’s no doubt that this has come true. Jakob Nielsen has been writing about mobile and in Chicago, the Web Content Conference will focus on mobile
Continue reading...
-
5 Ways to Land Your Next Content Strategy Project
No matter what your profession, if you’re interested in content strategy, you probably want to be involved in projects that allow you to practice the basics of the discipline. Here are 5 ways to demonstrate to your clients that you are the right person for the job. Note: This is not just an article for freelancers. If you’re
Continue reading...
-
Content Strategy and the User-Generated Content Conundrum
Recently, I gave a presentation on how content strategists can help other UX professionals.
Continue reading...
-
Content Strategy: What Will Be Hot in 2011
Well, it's that fun time of year again, where crystal balls are dusted off, and gazing into the future is fun for all. Content Strategy came of infancy in the later parts of the last decade (eek -- it is the 10's) and really rose to hot prominence this year.
Continue reading...
-
Content Strategy: Solving the Problem of Multiple Audiences
Having multiple audiences on your Web site is a challenge for the entire Web team, including content strategists. How do you determine the varying needs of your multiple audiences and solve their content challenges? Here's my approach. I recently had a strange conversation with a client. It went like this:
Continue reading...
Displaying 43-56 of 61