Articles
Tag: ahava leibtag (page 3)
-
Content Strategy: Five Predictions for 2013
Good news, folks. Last year, I wrote this about my predictions for 2012: “My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.” I just wasn’t sure what would happen. This year, I’m absolutely certain about what 2013 will bring.
Continue reading...
-
Content Strategy: Distracted Behavior is Good for Content Producers
If you’re involved in the business of digital content, then you know you contend with distracted consumers, multi-screened attention and multi-threaded conversations.
Continue reading...
-
Content Strategy: Keep Pretending Conversions Don't Matter
Did you know you are bombarded by 5,000 messages a day? And that it takes seven to nine interactions with a brand before you even begin to recognize it? Because of this overwhelming onslaught, are you only seeking recommendations from those within your social networks? If you’re responsible for marketing,
Continue reading...
-
Internet Marketing: 5 Ways to Spot an Internet Charlatan
As Web and digital marketing become hotter and hotter, more and more of our field will experience an influx of people who will claim to be “experts.
Continue reading...
-
Content Strategy: Is it Okay to Break the Rules?
I had an interesting experience last week that made me rethink the rules of content strategy when it comes to business objectives. I wrote a wildly popular blog post that received double the traffic than one of my typical blog posts usually receives. Most bloggers would be thrilled.
Continue reading...
-
Mobile Content Strategy: Five Analytics that Really Matter
If you’re paying attention to your mobile content strategy, you may be confused about which analytics you should be tracking. Mobile is a different animal and requires tracking your users in a different way.
Continue reading...
-
Mobile Content Strategy: 7 Mistakes You Are Making Right Now
Mobile strategy is becoming increasingly complicated. As the choices of devices expand, users increasingly continue to access content from their mobile devices.
Continue reading...
-
Why Your Mobile Strategy is All Wrong and What to do About It
A mobile-first strategy may be the way you need to plan, create and publish your content.
Continue reading...
-
Content Strategy: Pinterest & Storify Turn Content into Commodity
Ah, the Holy Grail of content strategy : content as a commodity. For years, those of us in digital strategy have known that content is both king and a commodity. But it’s been difficult to get others to see our point of view.
Continue reading...
-
Content Strategy: Don't Ditch Your FAQ Page
This is my first column of 2012 and I’m going to start the year by being controversial. The proverbial notion within content strategy is to vehemently protest the existence of a FAQ page on a website. Further, the FAQ page is the first page abolished during a migration and redesign.
Continue reading...
-
Content Strategy: 3 Predictions for 2012
I have been thinking about this column for weeks: what will be the big trends in 2012 in content, content strategy and content marketing? You know what? My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped. I just have no idea.
Continue reading...
-
Content Strategy: 3 Ways to Integrate Your Social Media Strategy
The more you integrate your content strategy with other disciplines within digital strategy -- SEO, social media, usability and information architecture -- the more successful it will be. Google Panda has forever changed the SEO landscape in terms of how we think of building value for our content.
Continue reading...
-
Mobile Content Strategy: 5 Pitfalls to Avoid
If you’re working on a mobile content strategy, then you are probably holding your head in your hands. Maybe you’ve got a target hanging on the wall and are banging your head against it. The changing landscape in mobile leads to frustration for all of us.
Continue reading...
-
Content Strategy: 3 Game Changers in Content Creation
Google and Facebook are in a battle for the social network market. What does that have to do with content strategy? A lot more than you might think. Oh my my.
Continue reading...
Displaying 29-42 of 61