Articles
Tag: ahava leibtag (page 2)
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What the Bendy Straw Can Teach You About Universal Content
One of the most common questions I get asked is, “How do we convince our stakeholders that they need to speak the language of the audience?” Concerns about dumbing things down, using plain language and keeping copy short make sophisticated stakeholders nervous.
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A Framework to Evaluate New Channels like Periscope
Digital marketers in the room, raise your hands if you’re tired. For every Facebook, LinkedIn and YouTube, there’s also a Google plus, Ello and potentially a Twitter. How do you decide what makes the most sense for your audiences, your executives and your brand? Loren McDonald and I recently presented
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Simplify the Content Editing and Approval Process
I started my career in content at an executive recruiting firm, where I wrote and edited 200 bios for the associates (we weren’t allowed to call them recruiters). I only had to have that person — the one I had written the bio about — approve what I had written.
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Why a Content Engineer is Vital to Your Content's Health
I have a six-year-old son who is convinced he is going to be an engineer. His vision of the future is fueled by Lego, Magna Tiles and an assortment of chemistry sets we do while I close my eyes and hope we don’t blow up the house.
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Multimedia Long-Form: The Next Big Thing for Content Marketing
Until we have the power to wrinkle our noses and teleport, we must be satisfied with photos, videos and Skype.
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5 Ways Pitch Perfect Should Inform Your Content Strategy
After nine months spent writing a book about content, content marketing and content strategy, I felt brain dead. My husband lovingly suggested we take our family away to the beach so I could “recover” for a few days.
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Content: Say Something New
I’m bored of seeing the same regurgitated articles every week. I’m bored of our disciplines debating if we should be called content strategy, content marketing or inbound marketing. I’m tired of us fighting about how important content strategists are or should be, or need to be.
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Why Gwyneth Paltrow is the Most Brilliant Content Marketer - EVER
However, I find it even more interesting to look for those doing content marketing well and use those test cases to help us arrive at a universal understanding of content marketing. Let’s take a look at Gwyneth Paltrow, and her lifestyle brand, goop.
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10 Books Every Great Digital Content Creator Must Read
Oh, one of those lists, Ahava. Really? Wait. Just hear me out. There’s an immense amount of dialogue right now in the content creation, content marketing, content strategy, content space. Some of it is important.
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2014 Wish List ... from Ahava Leibtag
My wish is that businesses start breaking down siloes and sharing information across departments. Content is a shared asset and we can only bubble up robust content experiences for our customers when we treat it that way. -- Ahava Leibtag, president of Aha Media Group, LLC Title image by Amodiovalerio Verde (Flickr).
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Content Strategy: Let's Talk about Content Governance
Think about some of the systems you have in place in your own life -- you probably don’t think of most of them as “systems.” For example -- dental care. You brush your teeth twice a day, floss once a day and visit the dentist twice a year.
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Content Strategy: Who is Doing All This Work?
Workflow. Two four-letter words put together. Workflow is the process your teams follow to get the job done. Let me explain workflow a bit. I have two daughters, ages eight and ten, and they love to watch “DC Cupcakes,” a show about two sisters who started a cupcake
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Content Strategy: Why Branding Matters
There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy? If you think about content strategy as simply a publishing lifecycle for your content, that only encompasses process and technology, then perhaps branding is not important.
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Content Strategy: 5 Ways to Find Your Voice and Tone
As the marketplace becomes increasingly competitive, organizations around the globe have realized that corporate mumbo jumbo has become an unacceptable way to converse with their customers. As the writers of The Cluetrain Manifesto say, “The human voice is unmistakable and cannot be faked.
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