Articles
Tag: agile
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Modern Data Stacks Are Key to Digital Transformation
For CMOs, interest is based upon creating omnichannel engagement with customers for products and services they want to buy.
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Monolithic to Modular: How Composable DX Is Transforming Digital Experience Creation
Composable thinking can help organizations adapt to changing customer needs and preferences while minimizing disruption and ensuring a seamless user experience.
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Message to Marketers: Stop Saying ‘Do More With Less’
Forget "do more with less." It no longer works. Instead, get going on better ways to manage during these times of economic uncertainty.
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3 Customer Experience Detours That Led to Success
Marketing and CX mistakes are bound to happen. Recognizing them and reacting quickly to correct them is the key to minimizing their impact.
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Your CX Design Is Not Working. Are You Doing It Right?
What does it take to adopt a well-defined CX design structure? Listening to customers is a good start.
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Shift From Project to Product Mindset, Drive Real Business Value
Are you in a constant project mindset where deadlines and milestones are the priority? Time to shift to a product mindset.
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5 Things Your CTO Will Ask You About MACH
What will your CTO ask you about MACH architectures? Quite a few questions. Here are five of them, and how to respond.
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Failing at Agile? You're Doing It Wrong
Agile not for you? Here are things to consider if adopting agile approaches isn’t working as well as it could.
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must.
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CX Is Changing. Is Your Martech Changing With It?
Brands that want to be successful in customer experience will have to adapt their martech models to become more agile.
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Agility Is No Longer Optional in Business
Agility is no longer an option, and agile marketing and CX organizations and businesses are best set up to weather whatever storms may be on the horizon.
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Growing Beyond Agile: Adaptability for Today’s Marketing Landscape
Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it?
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Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook
Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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Don't Let Middle Managers Block Agile Transformation
Pivoting middle managers so they help solve problems rather than creating more problems requires agile change programs to rethink incentives.
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