Articles
Tag: agile marketing (page 4)
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Can Agile Marketing Help Streamline Your Strategy?
Need to upgrade your marketing strategy? We spoke with experts who offer their thoughts and tips on the advantages of implementing an Agile marketing methods.
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Popping 5 Popular Myths of Agile Marketing
When I co-founded SCRUM50 as a born-agile marketing agency three years ago, we checked our traditional processes at the door. We are all Agile, all the time, and it has never been any other way. Agile marketing is not just another industry buzz word.
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How to Build an Agile Marketing Team Across Time Zones
Agile marketing is fast-paced in every sense of the word, designed to keep up with — and stay ahead of — the constant evolutions in digital engagement and customer needs that change minute-to-minute around the world. Agile marketing is focused around core teams that are always innovating, testing, analyzing and
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4 Agile Principles for the Modern Marketer
Consider this for a moment: According to the Pew Research Center, just a decade ago only 11 percent of people used social media, and no one had even heard of the sharing economy. Today, we order everything online and it seems like almost everyone has a smartphone.
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Tap Your Customer Data to Improve Customer Satisfaction
Agile marketing strategies focus on making incremental progress through processes that require teams to execute faster and quickly adapt to change. But choosing where to focus and identifying areas where change is required depends on ready access to customer information, when it's needed.
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Agile Marketers Step Outside Their Bubbles to Find Inspiration
Like many tech startups, Integrate operates with a lean marketing team, where each of us wears multiple hats. Take my title as an example: “Thought Leadership and Marketing Tech Strategy.
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Step Up Your Agile Marketing Game
My time working at enterprise software firms has run the gamut from small, quick startups to large, matrixed organizations. And in that time, I have seen many types of development and collaboration methods from waterfall to prototype to agile.
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Shift Your Marketing Metabolism Into High Gear With Agile
Agile marketing sounds great in theory: a sort of Holy Grail that answers all the current challenges of marketing in a digital world. But in practice it requires a huge shift in marketing management and operations.
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Why Agile Marketing Is the Antidote to Constant Change
Marketing can feel like a herculean task these days. From internal demands and dynamics to outside forces, the pace of change is mind-numbing. Agile marketing has emerged in the last few years as a way to tame the never-ending demands of modern marketing.
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Is Agile Marketing a 'Thing' or Just Business as Usual?
The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream. So should already stressed out marketers add agile marketing to their long list of things that keep them up
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Hacking Marketing: Out With the Old, In With the New Marketing Management
I’m bad at sports analogies but let’s give this a try. Imagine you’re a coach and you meet your new track team: Usain Bolt, Jackie Joyner-Kersee, Jesse Owens and Florence Griffith Joyner. But there’s a problem.
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How Marketers Can Survive the Caprices of Search and Social Media
Search and social algorithms go under such constant and unpredictable changes that long-term planning becomes a useless and wasteful process. Take Google as an example. When it decided to cache all email images on its servers, marketers running emails with dynamic content that “refreshes” found themselves out of luck.
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Agile CMOs Prepare For the Distance
Tenure for CMOs has slipped for the first time in a decade, from 48 months to 44 months. Combine that information with insights from Forrester, which revealed that 85 percent of marketing executives believe that today’s marketing department includes functions that no one thought would be a responsibility as recently
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Successful CMOs Create the Structure to Innovate
Change conquers those who fail to receive it as a friend. And change has got marketing in a headlock these days. Consumers engage with brands, explore products and make purchases in ever more channels and on ever more devices -- and this dizzying trend will only continue.
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