Articles
Tag: agile marketing (page 2)
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8 Tips To Minimize Bounce Rate on Blog Pages
Keeping people on your site and engaged can really boost your audience growth. Here we share tips on minimizing the bounce rate on your website.
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What's on the Radar of Marketing Leaders Today?
After more than 15 months of disruption, we asked marketing leaders where their focus was today. Here's what they had to say.
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Exploring In-House Marketing Operations Versus Third Party
Marketing teams, perhaps more so than ever, are faced with the tough challenges of in-housing marketing operations vs. working with agencies.
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What You Need to Enable and Sustain Marketing Agility
These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization.
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How to Create Customer Personas
The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
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As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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4 Tips To Help Marketers Battle Against Consumer's Digital Fatigue
Consumers are starting to feel the effects of too much screen time. What do marketers need to change to combat this digital fatigue?
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5 Tips for Realigning Your Marketing Strategies
Marketers have been inundated with data and analytics in this pro-digital world. What can they do to reset and get realign their strategies?
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Variety Is the Spice of Agility
Just as the world has changed since the original manifesto, Agile itself must also lean into the greater variety of its applications.
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9 Tips To Better Optimize Your Content Operations
Content operations are a must for companies that want to deliver the best content, at the right time, and scale. However, often, they're swept under the rug.
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CX Decoded Podcast: Overcoming Marketing Bad Habits
In our latest edition of CX Decoded, we catch up with Liz Miller and Nicole France of Constellation about marketing bad behaviors.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising.
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How Brick and Mortar Brands Plan To Ease Shoppers Back Into Stores
Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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