Articles
Forget "do more with less." It no longer works. Instead, get going on better ways to manage during these times of economic uncertainty.
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Marketing and CX mistakes are bound to happen. Recognizing them and reacting quickly to correct them is the key to minimizing their impact.
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It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must.
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Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it?
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Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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The Martech Landscape is out. What are the key findings for marketers?
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Tech leaders, including Bloomreach, Mirakl and Sinch, launch Commerce Experience Collective in bid to offer personalized business solutions.
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Over the last year-and-a-half, marketers have rapidly adopted new workflows, picked up and honed new skills, and braved time-crunches like never before.
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Marketers are burned out, stretched to the breaking point, and currently mulling over a break from the old way of doing things.
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Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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The use of conversational and other AI applications is on the rise across many industries. But are we baking ethics and trust into these algorithms?
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GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed.
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While there is a growing number of roles in today's organizations, one of the most important is that of Chief Data Officer. But does your business need one?
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Responsible marketing means smarter, targeted marketing that keeps the customer and their pain points always in mind.
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