Articles
Tag: agile marketing
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Message to Marketers: Stop Saying ‘Do More With Less’
Forget "do more with less." It no longer works. Instead, get going on better ways to manage during these times of economic uncertainty.
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3 Customer Experience Detours That Led to Success
Marketing and CX mistakes are bound to happen. Recognizing them and reacting quickly to correct them is the key to minimizing their impact.
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must.
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Growing Beyond Agile: Adaptability for Today’s Marketing Landscape
Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it?
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Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook
Chief marketing officers are an optimistic bunch despite economic and political forces crashing on their brands.
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5 Insights Into the 9,932-Marketing Technology Landscape
The Martech Landscape is out. What are the key findings for marketers?
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Digital Commerce Tech Leaders Launch Commerce Experience Collective
Tech leaders, including Bloomreach, Mirakl and Sinch, launch Commerce Experience Collective in bid to offer personalized business solutions.
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6 Marketing Lessons Learned Over the Last 18 Months
Over the last year-and-a-half, marketers have rapidly adopted new workflows, picked up and honed new skills, and braved time-crunches like never before.
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B2B Marketing's New World: Leaning Into the Lessons Learned From COVID
Marketers are burned out, stretched to the breaking point, and currently mulling over a break from the old way of doing things.
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What iOS 15 Means for Marketers
Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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Conversational AI: Creating a Framework of Ethics and Trust
The use of conversational and other AI applications is on the rise across many industries. But are we baking ethics and trust into these algorithms?
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How to Use GA4's Features to Unlock Marketing and Conversion Insights
GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed.
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Does Your Organization Need a Chief Data Officer? Probably
While there is a growing number of roles in today's organizations, one of the most important is that of Chief Data Officer. But does your business need one?
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What Trustworthy and Transparent Marketing Looks Like Now
Responsible marketing means smarter, targeted marketing that keeps the customer and their pain points always in mind.
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