Articles
The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties.
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It’s difficult to overstate how dominant TikTok's become. Even the analysts are puzzled.
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Monopolies, missing money, collusion — oh my! Learn how Google rose to dominance in the digital ad space, and what it could mean for marketers going forward.
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The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.
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With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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An industry built on cheap Facebook ad space and low-cost shipping is crashing, with no bottom in sight.
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Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand.
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Simpli.fi has acquired CoreMedia Systems in a move that combines programmatic advertising and agency management software with performance media management.
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An internal Facebook document reveals the "knife fight" the company is determined to have to fend off Apple’s new privacy controls.
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If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how.
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Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.
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Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate.
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Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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