Articles
Tag: advertising
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Google Analytics 4 and Making the Most of the Customer Lifecycle
The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties.
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Inside TikTok's Explosive Growth
It’s difficult to overstate how dominant TikTok's become. Even the analysts are puzzled.
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How Did Google Get a Stranglehold on the Digital Ad Marketplace?
Monopolies, missing money, collusion — oh my! Learn how Google rose to dominance in the digital ad space, and what it could mean for marketers going forward.
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Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.
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TikTok's Golden Opportunity
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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'A Reckoning.' The Direct to Consumer Craze Is Slamming Into Reality.
An industry built on cheap Facebook ad space and low-cost shipping is crashing, with no bottom in sight.
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Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand.
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Simpli.fi Acquires Performance Media Management Provider CoreMedia Systems
Simpli.fi has acquired CoreMedia Systems in a move that combines programmatic advertising and agency management software with performance media management.
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Inside Facebook's Strategy to Bring the Privacy War to Apple
An internal Facebook document reveals the "knife fight" the company is determined to have to fend off Apple’s new privacy controls.
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Is It Time to Add Google Local Service Ads to Your Marketing Strategy?
If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how.
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Oracle Announces New Automated Lead Generation and Qualification Solution
Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels.
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It's Time to Update Your QR Code Marketing Strategy
With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.
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How Blockchain Is Changing Advertising
Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate.
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A Look at Customer Effort Score and How It Can Help Build Better CX
Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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