Articles
Tag: advertising technology
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Machine Learning Will Transform the Advertising Industry
Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.
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Discussion Point: Who Has the Best Digital Marketing Hub in 2016?
The best cocktails sometimes only take two ingredients. But that's not the case with the perfect digital marketing hub. In Gartner's Magic Quadrant for Digital Marketing Hubs, published earlier this month, marketing technology analysts wrote that the ultimate digital marketing technology stack: Combines first-, second- and third-party data
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