Articles
Tag: advertising metrics
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CMSWire Contributor Q&A: Curtis Sparrer on Content Marketing During Turbulent Times
CMSWire Contributor Curtis Sparrer discusses how to create campaigns that resonate with prospects and drive sales through content marketing.
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Inside TikTok's Explosive Growth
It’s difficult to overstate how dominant TikTok's become. Even the analysts are puzzled.
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How Did Google Get a Stranglehold on the Digital Ad Marketplace?
Monopolies, missing money, collusion — oh my! Learn how Google rose to dominance in the digital ad space, and what it could mean for marketers going forward.
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Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.
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TikTok's Golden Opportunity
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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'A Reckoning.' The Direct to Consumer Craze Is Slamming Into Reality.
An industry built on cheap Facebook ad space and low-cost shipping is crashing, with no bottom in sight.
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Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand.
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How Blockchain Is Changing Advertising
Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate.
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A Look at Customer Effort Score and How It Can Help Build Better CX
Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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What You Need To Know About Google Ads Search Certification
Want to get ahead? Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification.
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Why Marketers Should Be Focusing on Customer Acquisition Costs
Data-driven marketers turn to customer acquisition cost (CAC) when they start talking about what the true cost to win a customer segment is.
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Is Google Unfairly Limiting Access to User Data to Its Competitors?
Google is once again being investigated by EU regulators. This time it’s over the way it shares — or doesn’t share — data with online advertising competitors.
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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Improve Conversion Rate Optimization With a CRO Checklist
Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business.
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