Articles
Tag: adtech
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CDP vs. DMP: What's the Difference & Which Is Best for Your Business?
Data management got you confused? We've got you covered. Find out the difference between CDP and DMP platforms and which one's right for your business.
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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Are Digital Ads Losing Their Mojo?
Advertising experts share how the pandemic has affected ad spending and effectiveness, and what brands can do to achieve success with ads in the near future.
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How Martech, Adtech and Brandtech Team Up to Build Better Customer Experiences
The martech landscape is still ballooning, blurring the lines further. Here we look at how adtech, martech and brandtech are converging and working together.
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Why a Digital Mindset Is Key to Digital Transformation
For a digital transformation strategy to be successful, enterprises need a digital mindset.
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When MarTech and AdTech Converge, the Customer Wins
As a product marketer for a software company, I know that I must adopt an agile approach to keep my head above water and stay ahead of the latest trends in our complex, technology-driven marketing world.
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AdTech + AI Reality Check: We Need Less Artificiality, More Real Products
The history of artificial intelligence AI wouldn’t be complete without talking about the time in the late 1970’s when funding and research for AI stalled significantly in what came to be known as the “AI Winter.
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China's Innotech Buys Ad-Juster, Quietly Builds Global AdTech Ecosystem
Innotech has just invested in Ad-Juster
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Why a PepsiCo Exec Became an AdTech Entrepreneur
Really, when you think about it, Innotech co-founder Oliver Chen may have been better suited to invest in innovation in the travel industry. He has bounced around three out of the four corners of the globe during his 30-odd years.
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Adobe to Acquire TubeMogul for $540M
Adobe plans to acquire TubeMogul for $540 million — a move that will bring an established video advertising platform to the Adobe Marketing Cloud. San Jose, Calif.-based Adobe already enables video content creation through its Premiere Pro CC in its Adobe Creative Cloud and Primetime solutions.
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AppLovin Sells to Orient Hontai Capital for $1.4B
From the start the company avoided the venture capital funding route, raising a mere $4 million in angel investment.
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Digital Marketing Technology's Big Bang Theory
Whenever I think about today’s marketing technology environment, the opening line of the Big Bang Theory’s theme song comes to mind.
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Ad Tech Heats Up, Attracts Kobe Bryant's Interest
This week's acquisition of Media.net was a friendly reminder for the ad-tech industry that there is big money — global money in the case of Media.net — targeting the ad tech space. To recap, a Chinese consortium of investors acquired ad tech startup Media.net for $900 million in cash, topping
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Chinese Consortium Buys Ad-Tech Company Media.net for $900M
Media.net’s acquisition is the largest ad-tech deal to date for the industry.
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