Articles
Tag: adobe marketing cloud
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Microsoft Sets Dynamics Marketing Expiration Date for May 2018
Last October, Microsoft told its Dynamics 365 and CRM ecosystem it would stop offering new customer contracts for Microsoft Dynamics Marketing (MDM) in November 2016. On Aug. 18, 2017, the Redmond, Wash.-based vendor took this a step further and announced it will discontinue MDM as of May 15, 2018, or
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Adobe Unveils Experience Cloud, Microsoft Integrations
LAS VEGAS — Adobe announced its usual onslaught of digital marketing technology news as it began its annual Adobe Summit conference here at the Venetian and Palazzo hotels. The San Jose, Calif.-based $1.
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Why Adobe Believes in User-Generated Content Marketing
Every content strategy, while sharing common foundational best practices, is a unique strategy. Robert Rose, chief strategy officer for the Content Marketing Institute, told us that last month after his company’s Intelligent Content Conference. Adobe believes it has a unique content story for marketers through its acquisition of Livefyre,
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Adobe Acquires Livefyre, Will Integrate With Marketing Cloud
Adobe has beefed up its marketing cloud with the acquisition of a content curation and audience engagement platform. The San Jose, Calif.-based software giant entered into a definitive agreement yesterday to acquire Livefyre and will integrate it into the centerpiece of its eight-component marketing cloud: the web content management platform
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Put Your Customer First With Digital Experience #AdobeSummit
LAS VEGAS — The Adobe Summit opened here today with a central message that is at once obvious yet challenging: Put the customer experience first, even ahead of products and services.
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Why 10,000 Marketers Attend the #AdobeSummit
LAS VEGAS — Adobe’s premier digital marketing conference is finally here, with a host of celebrities including actor George Clooney, soccer great Abby Wambach and even Donny Osmond — perhaps best known to Baby Boomers as the teen who sang Puppy Love — all poised to share their marketing
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It's an App-y Day for Adobe Marketing Cloud
Adobe integrated two of its eight marketing cloud pillars today. The goal: to help marketers understand how their apps perform in real time and allow them to test the performance of apps after they’re downloaded. The San Jose, Calif.-based marketing cloud giant integrated Adobe Target and Adobe Analytics. The
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Adobe Social Wants Marketers to Think Visual
Adobe is beefing up one of the pillars of its Adobe Marketing Cloud. The software giant today announced tighter integrations between Adobe Social’s mobile application and its photo editor app in a move officials promised will help marketers create visual campaigns faster.
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Day 1: Challenging Tech, Awesome Acquisitions #AdobeSummit
SALT LAKE CITY -- It's a close call which comment got the most reaction from the crowd of about 6,000 during the morning keynote at Day 1 of the Adobe Digital Marketing Summit Conference here at the Salt Palace Convention Center.
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Are You Heading to the #AdobeSummit?
SALT LAKE CITY -- Adobe will spotlight its Marketing Cloud and digital experience enhancements on a full stage here -- fuller than ever. There will be record attendance at the annual Adobe Summit Digital Marketing Conference this week at the Salt Palace Convention Center.
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For Adobe's Mobile Marketing, It's Location, Location, Location
Adobe's enhancing digital marketing mobile opportunities -- internally and externally. Adobe officials call the new capabilities, launched today, "Intelligent Location Marketing." Marketers can engage customers with in-app messages using technology that detects where they are, or iBeacons. The real-time engagement activities can be followed with email campaigns that leverage intelligence
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Adobe Joins Campaign, Analytics for Faster Retargeting
Retargeting and remarketing are not new concepts. So there's nothing ground-breaking about today's announcement about Adobe Campaign's integration in the Adobe Marketing Cloud. The move allows marketers to retarget shoppers who abandon their online shopping carts. So what's the wow factor? Speed, Adobe officials say.
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Adobe Continues 'Marketing Reinvention' #AdobeSummit
Adobe released new capabilities in predictive modeling and analytics and debuted an online community platform for its Experience Manager digital marketing suite at its Adobe Summit EMEA London today. The new capabilities come on the heels of Adobe's update to Experience Manager, which it announced in March at the
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Adobe Marketing Cloud Partners with SAP HANA #AdobeSummit
Adobe and SAP announced today at the Adobe Summit Digital Marketing Conference the integration of the Adobe Marketing Cloud With SAP HANA and its hybris Commerce Suite. SAP will resell the Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite.
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