Articles
Tag: adobe experience manager
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Adobe Integrates Data Management Platform With Analytics for Audience Insights
Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution. It follows the release of Adobe Analytics Cloud in March at Adobe Summit, which the San Jose, Calif.
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Adobe Summit Retrospective: Building a Stronger Cloud?
LAS VEGAS — Adobe defended its cloud-hosting capabilities for web content management and the integration story of its marketing cloud, telling CMSWire it embraces microservices and APIs for development and integrations. Tim Waddell, director of product marketing for advertising solutions at Adobe, told CMSWire during last week’s Adobe Summit at
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Adobe Experience Manager Update Extends DX Beyond Traditional Channels
Adobe today released the latest version of its web content management system. The update includes enhancements designed to extend digital experiences beyond traditional content channels and into relatively uncharted territory. The San Jose, Calif.-based provider unveiled its Adobe Experience Manager (AEM) 6.3 in anticipation of next week's Adobe Summit.
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Why Adobe Believes in User-Generated Content Marketing
Every content strategy, while sharing common foundational best practices, is a unique strategy. Robert Rose, chief strategy officer for the Content Marketing Institute, told us that last month after his company’s Intelligent Content Conference. Adobe believes it has a unique content story for marketers through its acquisition of Livefyre,
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Adobe Updates Mobile App Creation and Management
Adobe launched a revamp to its marketing cloud service yesterday at the Mobile World Congress in Barcelona that aims to make building and managing applications a lot easier.
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Rackspace Advances Adobe Experience Manager Play
Rackspace has finally announced the general availability of Rackspace Managed Cloud For AEM (RSAEM), which, it claims will cut the time to deploy Adobe Experience Manager (AEM) from weeks to as little as 30 minutes.
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Understanding the Adobe DX: Lessons from EVOLVE'15
Most vendor sponsored technology conferences are rah-rah parties where the believers come to hear the evangelists. Sure, real world presentations are made and product roadmaps are revealed. But it’s almost as if rose-colored glasses are handed to everyone as they walk through the door.
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Adobe Gives You a New Way to Shop: In Videos
Raise your hand if this sounds familiar: you’re watching a video on a retail site, and see a great jacket featured that you wanted more details about. The video ends, you click to the website, search for a bit without success and ... lose interest. With Adobe’s new Shoppable Video
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Rackspace's New Adobe Experience Manager Play
What do you do if you can’t find an architect for Adobe Experience Manager (AEM), but still want to use it? Rackspace is offering companies of all sizes a possible solution with today's announcement of Rackspace Managed Cloud For AEM (RSAEM).
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Adobe Helps Marketers Measure a Changing World
In recent years Adobe Systems has concentrated on refining Adobe Analytics into the Adobe Marketing Cloud solution. Adobe shared its updates at the Adobe Digital Marketing Summit. The summit is a premier event for analytics practitioners, including many who still remember when Adobe Analytics was Omniture Site Catalyst.
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The Inside Scoop on Adobe Experience Manager #AdobeSummit
SALT LAKE CITY -- There's something beyond the glamour, the food, the Grammy-winning bands and quips from Michael Keaton at the Adobe Digital Marketing Summit here. Many of the 6,000 attendees gathered at the Salt Palace Convention Center have an important job back home. They manage Web Content Management Systems (CMS).
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Adobe Enters Government Cloud Space [Infographic]
Adobe is moving into the government cloud space. What’s more, it's doing so with Adobe Experience Manager. The result is a set of solutions that many public users will already be familiar with — and should also provide other vendors in the space something to think about.
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Adobe Promises 'Software Change is Good' #EVOLVE14
You commit to a new software platform for your business. You migrate your content. You customize solutions to support it. And then the vendor makes some big changes. Sound familiar? Today, users of the Adobe Experience Manager (AEM) got a glimpse into how that happens from Adobe group product manager
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Why Digital Marketing is Like Hockey #EVOLVE14
Entrepreneur Ira Lessack kicked off the annual Adobe Experience Manager (AEM) conference by posing an interesting question to a panel of experts.
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