Articles
Tag: act-on (page 4)
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Are You Wasting Money on Customer Experience?
It might have been a big waste of time and money. A new study by CX Act, a customer experience improvement firm, shows the most frequently used and most effective customer touch point is personal contact by phone. The study (registration required), which updates a study the company originally conducted
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Marketing Automation Report: Surprising Numbers or Not?
A report on marketing automation buyer habits produced some surprising and not-so-surprising results. But it depends on who you ask. Ask the creator of the report, Software Advice, and you'll hear that it’s surprising small and medium sized businesses (SMBs) represented 50 percent of the buyers interested in marketing automation.
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The Price of Not Starting Right: The Affordable Care Act Project
The Paid Protection and Affordable Care Act (PPACA a.k.a. Obamacare) political pinball is sure to bounce around for some time, focused mainly on the "who" and "why" behind what happened to the system and its web portal, and doing some damage to various reputations in and out of government.
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New FCC Regs Challenge Marketers to Hang Up on Robocalls
Robocalls have long been a source of headaches for consumers. The US Federal Trade Commission logs about 140,000 to 200,000 complaints about them every month and they consistently rank in the FTC's top three consumer complaint categories.
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Act-On Q2 Shows Growth, Expansion for Marketing Automation Provider
Cloud-based marketing automation provider Act-On Software, released a few highlights from a successful second quarter. Besides mentioning that revenue was up 214 percent from the second quarter of 2012, Act-On didn't release any other numbers from its report, but instead focused on company developments.
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Act-On Adds Inbound Marketing Capabilities, New Mobile App
Marketing automation software supports a multitude of marketing functions, but Act-On Software has added one that many don't currently have -- search engine optimization. Bring Inbound On Board Inbound marketing tactics are pretty important to most digital marketers.
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Marketing Automation Provider Act-On Software Launches Partner Exchange
Marketing automation provider Act-On Software is launching a partner program, bringing together partners and customers. The Beaverton, Oregon-based company said that the new Act-On Partner Exchange (APEX) offers a resource for its customers, which currently number about 1000 and which are constantly looking for new products and services from Act-On
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Marketing Automation: Eloqua's IPO Raises $90+ Million, Gets Positive Response
Eloqua Ltd., a privately held provider of marketing automation software, became a publicly traded company today on the NASDAQ exchange under the symbol ELOQ. The company’s IPO offered 8 million common shares at $11.50 each, which at the time of publishing were up 13% to $13.08.
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Listen, Act and Turn Social Conversations into Structured Dialogue with QuestBack
Monitoring conversations about your brand across social media is the first step to engaging with your audience. However, it’s not always easy to know which messages can inspire actions and transactions with your company, its products or services. Thanks to a new social engagement tool from QuestBack, brand
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Act-On Software Adds Benchmarking Tool to Online Marketing Platform
Act-On Software just released a new tool to track an organization's presence in social media and other online channels. Called Act-On Insight, the software is designed for use with the Act-On marketing automation platform and allows an organization to benchmark its performance against competitors.
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Life After SOPA: What Comes Next?
Two weeks ago, the Internet fought back against legislation aimed at limiting its freedoms. Thanks to a widespread Internet blackout, SOPA and PIPA legislation has been tabled for now.
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Tracking Telework Enhancement: Federal Agencies Pull Ahead
In February we celebrated National Telework Week in en effort to promote productive workforce flexibility. The national week came on the heels of the Telework Enhancement Act of 2010, which President Obama signed in into law in December. The act required an increased focus on and commitment to Federal telework.
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Rockefeller's Do Not Track Bill Gains Support, Marketers Sigh
Last week, U.S. Sen. John D. Rockefeller introduced an online “do not track” privacy bill that would give consumers the ability to block companies from tracking their digital activity.
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Presidential Records in an Era of Social Networking: Updating the Presidential Records Act
It’s not surprising that the Obama administration is rather busy this week sharing information and basking in the aftermath of this weekend’s news. And while others may have been looking forward to the numerous press conferences addressing these issues, we at CMSWire were anticipating the House Oversight and Government Reform Committee’s hearing about the administration's policy
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